Camp Jeep (1995 - 2007)
Camp Jeep was the ultimate annual owner loyalty event for Jeep owners that grew in size over its 12 year span.
During those 12 years, we actually built and managed 13 Camp Jeeps with two in 2004 to hit both East and West coast consumers. Camp Jeep grew to average 8,000-10,000 owners per event.
Gordinier Group was responsible for the complete construction of the site to include set-up, maintenance, operation and dismantle.
Once the site was built, Gordinier Group managed the overall site as well as staffed the off-road courses, owners playground and other on-site activities.
After the 3 weeks to build the site and the 3 day event, Gordinier Group dismantled and reclaimed the entire area back to its original state.
Services Provided:
- Coordination of shipping & receiving of all freight to/from site (approx. 80 trucks)
- Site Layout & design
- All necessary permitting
- Sourcing of all local suppliers for on-site needs (mulch, course materials, landscaping, etc.)
- Coordinate all activity partners on-site
- Working with local municipalities for Security, EMT, traffic control
- Tents complete with flooring and doors
- Office trailers
- Generated power distribution, AC and lighting
- Portable restrooms
- Temporary phone lines for ATMs and Jeep Store credit card usage
- Trash removal
- Excavation for all Jeep off road courses including Jeep 101 Course, Rubicon Challenge and Owners Playground
- On-road course layout at certain sites
- Provided Professional Drivers and Brand Advocates in all course vehicles
- Complete reclaim of event area
Fun Facts about Camp JeepOver 7000 man hours to build Camp Jeep Approx. 2 miles of rope to create walkways 74 tents covering 81,070 square feet 3,000 cubic yards of mulch for walkways 2,500 cubic yards of dirt moved to build off-road courses Consumers drank over 4,000 gallons of ice water in 3 days