Gordinier Group
The Gordinier Group descended on the 2023 Chicago Auto Show to celebrate two milestones: the 20th anniversary of the Jeep Wrangler Rubicon and the 3 millionth Camp Jeep ride.
In preparation for the reveal of the 20th Anniversary Jeep Wrangler Rubicon to the automotive media, our team choreographed the installation of a dynamic setting only a Jeep could conquer. The reveal stage buildout required the following:
- 120 tons of boulders
- 200 yards of topsoil
- 120 yards of mulch
- 30 evergreen trees
Once complete, our drivers were tasked with precisely navigating the rough terrain on cue while Jim Morrison, Head of Jeep Brand North America, spoke about the incredible capabilities of three different 20th Anniversary Jeep Wrangler Rubicon models. The drivers nailed their spots and the resulting images and stories flooded social media channels.
After the press conference, the Camp Jeep activation kicked off with rides for the media. Once the show opened to the public, the 28,000 square foot off-road adventure went into full swing. Our professional drivers gave participants an opportunity to experience several challenging off-road obstacles that included the 28-foot high Jeep Mountain with 40-degree approach and departure angles, an extreme break-over obstacle, and a 30-degree articulation wedge.
Adding to the excitement this year was the anticipation of the 3 millionth ride at Camp Jeep and on Saturday, January 11th, 2023, our Gordinier Group drivers conquered that milestone! We can’t thank our partners at Stellantis and George P. Johnson enough. It is an incredible team, and we are so proud to be part of the Camp Jeep legacy.
Many events have been cancelled and/or postponed but we look forward to a day when we can get
back to work as we know it in a happy, healthy environment again!
Our thoughts and prayers are with everyone at this time as they stay home and stay healthy.
Jeep was a proud sponsor of the Detroit 4Fest at the Holly Oaks ORV Park this summer. The Off-Road Festival in Holly, Michigan had a multitude of activities for all 4-wheel drive enthusiasts with a vendor village, off-road skills seminar and equipment demos. Showing by attendance the event was a huge hit benefiting Ronald McDonald House Charities.
Gordinier Group drivers entertained the masses at the Jeep Off-Road Course demonstrating Jeep’s 4×4 skills. The event was open to the public and guests were excited to test their own vehicle capabilities in the park as well as catch a ride in the Jeep Wrangler and Gladiator as they triumphed once again through the off-road course.
Shively Motors of Chambersburg, Pennsylvania joined the ranks of Jeep Dealerships around the country that are going above and beyond to give their customers a thrill ride that lets the vehicle sell itself! Gordinier Group partnered with Shively Motors to ensure their Jeep Off-Road Course showcased every aspect of the Jeep Brand. Customers were ecstatic at the Shively Motors 80th Anniversary Jeep Jamboree and Grand Opening of the Shively Jeep Adventure Park.
Click here for a sneak peek: Shively Jeep Adventure Park