Highland, MI  (248) 887-1101

Gordinier Group

September 24, 2016
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The Great Lakes Boy Scout Rendezvous took place in Willow Metropark, located south of Detroit Metro Airport in New Boston, MI . More than 8,000 Boy Scouts, Girl Scouts, and their families spent the weekend inside the park, camping and participating in the many outdoor activities hosted at the event.

 

Jeep offered event guests the opportunity to experience the 2016 vehicle lineup while riding through the picturesque park on an exciting off-road trail. Eight vehicles were used, consisting of a mix of Wrangler, Grand Cherokee, Cherokee and Renegade. Consumer data was collected on tablets and rides were given by Gordinier Group trained off-road drivers, who provided product information and tips for safe, land-conscious off-road driving.

 

 

The off-road trail featured tight, wooded trails with several challenging ascents, descents, and off-camber turns.

All in all, this was a great event, where many lasting impressions were made.

July 13- September 10 2016

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In an effort to improve morale and productivity at the Jefferson North Assembly Plant (JNAP) in Detroit, MI , Fiat Chrysler Automobiles and UAW started a program to give employees a different perspective about the Jeep Brand. By inviting all plant employees to the FCA World Class Manufacturing Academy (WCMA).

 

All plant employees were invited to the FCA World Class Manufacturing Academy (WCMA), to spend the day partaking in team building activities. After spending time in a classroom setting, JNAP guests were brought outside and given the opportunity to drive the Jeep vehicles that they spend their days assembling.

 

The driving portion was divided into 3 groups – an on-road drive, a full lineup Jeep Trail-Rated off-road drive, and an extreme Jeep Rubicon off-road ride.

The off-road tracks were built by Gordinier Group/Dirt Designs and featured challenging obstacles for the Trial Rated track and downright severe features on the Rubicon track, which actually pushed the limits of the Rubicon Wrangler’s capability.

 

 

 

This program ran for 6 days/week and we were able to give all plant employees an opportunity to learn more about the vehicles that they build, not to mention learning a bit about proper off-road driving (from Gordinier Group drivers), and having a lot of fun and thrills along the way!

 

husker 1Ram has a brilliant marketing plan to sell their coveted trucks – bring the trucks to the places that truck-buyers congregate. This plan seems simple, but it is often overlooked by other automakers.

In 2016, Ram did just that. By bringing the Ram Truck Territory Ride & Drive to the 5 biggest agriculture shows (and letting them drive and ride in the trucks), Ram delivered many important impressions on buyers. This year’s ag show list included:

  • World Agriculture Expo – Tulare, CA: 2/8 – 2/12/16
  • Wisconsin Farm Technology Days – Zenda, WI: 7/18 – 7/22/16
  • Farm Progress Show – Boone, IA:  8/28 – 9/2/16
  • Husker Harvest Days – Grand Island, NE: 9/12 – 9/16/16
  • Sunbelt Ag Expo – Moultrie, GA: 10/17- 10/21/16

 

Luckily, the ag events weren’t plagued with rain this year as they were in 2015. In fact, of all of the event days in this year’s tour, only part of one day was lost to foul weather conditions.

The new format for these events has Gordinier Group drivers piloting the trucks on the interior, off-road track. GG drivers tackle the precision driving on the off-road obstacles while delivering information – specs, features, and why buys – to the passenger guests.

Meanwhile, 3 tow vehicles circle the perimeter of the space, giving guests the opportunity to get behind the wheel of a tow rig to experience Ram’s best in class towing prowess. Guests chose between a 3500 dually with a gooseneck trailer (loaded with Case farm equipment), a 2500 pulling a horse trailer full of hay, or a 1500 with trailer loaded with a side-by-side or personal watercraft. In this situation, GG drivers ride shotgun, giving towing tips and product details.

Together, these two tracks give guests a nice picture of what the trucks are capable of doing in practical situations.

 

May 11-15 2016

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When Gordinier Group was asked to be a part of the first annual Jeepin’ Beach Jam in Panama City Beach, Florida, it was a no-brainer.

 

JBJ promoters and founders Mark Hess and Matt McKenzie of JBJ Productions reached out to GG  looking for an event partner to design, build and operate an off-road course adjacent to the event site, to be used by Jeep guests in their own vehicles during the event.

 

 

With the obvious challenge of creating challenging obstacles in sandy soil – both for stock Jeeps and heavily modified Jeeps – GG took on the task.

We trucked in topsoil, logs, and rock and went to work, creatively using the vast space that we were given to build a unique course that had something for everyone (including a new Renegade owner who was able to navigate parts of the course that Wranglers needed to be winched from).

The inaugural event drew over 1,000 Jeeps – a great turnout for a first-time gig. We hope to be back in 2017 to build on the success of this unique and growing event!

Here is a description of the event and activities that appeared in Four Wheeler magazine.

Overhead pics courtesy of Sky Pro Imaging.

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