Jeep
Guests were super excited to be able to experience/drive the newest Jeep, several months before they hit the showroom floor. Likewise, GG drivers were dying to get behind the wheel and be able to put the Cherokee through its paces.First impression highlights were the smooth shifting 9-speed transmission, electronic locking rear axle, and 8.6” of ground clearance. Many guests commented that they really like the aesthetics, ergonomics and interior styling as well. Overall, the response to the Cherokee was very positive. With the exception of a few original Cherokee owners (who mostly just wanted a different name for the new vehicle), people were really digging the new Cherokee.
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April 21-14, 2013
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Some of our most experienced off-road drivers took a well-deserved break in Moab, UT, after an extremely busy Q1. Since we miss Easter Jeep Safari every year (runs concurrently with New York International Auto Show), we figured it was time to hone our skills for a 3-day technical driving seminar in the Utah desert.
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Moab has some of the most breathtaking and challenging ‘wheeling’ in the country.
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March 29-April 7, 2013
Another great NYIAS for Jeep this year! 2013 marked the 10th consecutive year for Camp Jeep in NYC.
Not only did the CJ track record it’s busiest NYIAS in history, but Jeep excitedly unveiled the 2014 Cherokee to an enthusiastic crowd of international media!
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I think that it is safe to say that the uneasy feelings about the aesthetics and capability of this vehicle were put to rest once people were able to see it in person.
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February 7 -18, 2013
Gordinier Group returned to the McCormick Place for the 2013 Chicago Auto Show.
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CAS is one of the largest shows of the year, with the ultimate indoor driving courses of the season.
For 2013, Chrysler sponsored the Camp Jeep Off-Road Ride as well as the Chrysler City Drive.
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The Camp Jeep track offered a body tilt, ground clearance log pile, boulder pile, log jam berm, articulation moguls and 18′ Jeep mountain – all in a natural setting with mulch, live trees and pines. If you closed your eyes on the track, you might think that you were on the Rubicon Trail in the Sierra Nevada mountains!
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