Mobile Tours
September 2013
In one of the Jeep Brand’s most important vehicle launches to date, Gordinier Group partnered with The George P Johnson Company and Light Speed Management to bring the 2014 Cherokee to the masses.
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The Cherokee Effect is a traveling 10-city tour across the country, aiming to expose consumers to the new model offering test drives, an engaging scavenger hunt game, music, and a friendly, knowledgeable staff. The tour plans to stop at various festivals, art fairs, and farmer’s markets.
July – September, 2012
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Gordinier Group took the Acura ILX All Access Tour on the road for the summer of 2012. With the new Acura ILX compact sedan fresh off the assembly line, GG partnered with ES3 and Autoweek to bring this sporty vehicle to the masses. With (3) 4-cyclinder powertrain options (2.0L, 2.4L and hybrid), buyer’s have plenty of options. The 2.4L with 6-speed manual transmission provides an inspiring driving experience and is the perfect introduction into the “junior luxury” category.
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GG trooped this program across the country – from Los Angeles to San Francisco, Chicago to NYC, and wrapped up in Philadelphia. This invitation-only event consisted of an upscale lunch (created by chefs onsite), interactive displays/gaming, climate-controlled tenting, and of course test drives. The event featured a closed-course performance drive with professional drivers as well as a street drive in each city. Each tour stop took place at well known sports venues such as Staples Center, Candlestick Park, Soldier Field, Citi Field, and Citizen’s Bank Park.
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The tour had great attendance and more importantly, guests loved the experience and the vehicle. Chalk up another great tour for Gordinier Group.
Jeep Test Drive
December 3, 2011
ESPN Jeep® Ultimate Tailgate Experience wrapped up the 2011 college campus tour on Saturday. The tenth and final stop was Stillwater on Oklahoma State’s muddy grounds. Despite the heavy rains, the Gordinier team engaged consumers the entire afternoon. The weather served to make the course more challenging, but not unmanageable for the Wrangler Rubicon and Black Ops. The muddy ruts only aided in drawing a steady crowd of football fans.
Jeep Test Drive
The Gordinier crew would like to thank ESPN Jeep® Ultimate Tailgate Experience guests and all the people involved in making the ESPN Jeep® Ultimate Tailgate a successful tour. We look forward to working with each of you in the future!
Jeep Test Drive
November 26, 2011
Jeep Test Drive
ESPN Jeep® Ultimate Tailgate Experience was right in the center of the party for the tailgate last Saturday on USC’s campus in gorgeous, sunny Los Angeles, California. USC vs. UCLA was one of the busiest events the Gordinier crew has seen on the entire college tour. Football fans from both teams stood side by side the entire day to sign up as passengers in the Call of Duty: Black Ops Wrangler Unlimited, the Rubicon Wrangler Unlimited and the Grand Cherokee Overland.
Jeep Test Drive
The crew makes it’s final stop for the ESPN Jeep® Ultimate Tailgate Tour this Saturday in Stillwater, OK for the Oklahoma vs Oklahoma State game.
Jeep Test Drive