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October 16-18, 2018

 

 

Sunbelt Ag Expo was the final stop on a successful summer farm show season for Ram Truck and Gordinier Group.

Ag shows are a great way for Ram to take a more grassroots approach to experiential marketing. In contrast to Ram’s auto show ride and drive activations, the guest interactions are longer and more personal at farm shows. While Gordinier Group drivers can’t churn through the staggering numbers of people like at an auto show, it is nice to shift gears and have an opportunity to form more of a bond with the heavy truck-biased demographic and be able to spend more time addressing their questions and concerns. It really feels like the trade-off is worth it.

 

This year’s tour began in California, hitting 5 total stops before finishing up in Moultrie, GA at Sunbelt. The 2018 2018 tour featured stops at:

 

World Ag Expo – Tulare, CA

Wisconsin Farm Tech Days – Johnson Creek, WI

Farm Progress Show – Boone, IA

Husker Harvest Days – Grand Island, NE

Sunbelt Ag Expo, Moultrie, GA

 

The Ram program consists of in interior off-road track surrounded by a perimeter towing track. This allows the team to give guests two different experiences – a ride along over the technical off-road features, piloted by Gordinier Group drivers. Similar to the auto show model, drivers give product specs and explain what the truck is showing on each obstacle.

On the tow track, guests drive and tow the load while GG personnel ride shotgun, answering questions and giving pointers while the guests actually feel the truck’s power and towing capability first hand.

With this model, the consumer experience is genuine and very informative. We are looking forward to getting back to the fields in 2019!

August 29-September 3, 2018

Ram Truck was the title sponsor of the 2018 Michigan State Fair. With Ram Headquarters only 30 miles away, what better opportunity to roll out the red carpet and bring a great experience to the local venue to show off the all-new 2019 Ram 1500.

 

Ram went big at the MSF, bringing the Ram Truck Territory properties, including the 18′ mountain, Power Tower Towing Demo, Giant Berm, Ram Torque Wall, and a demo area to show off Ram 1500 load leveling, adjustable ride height, full surround cameras, and parallel park assist features.

 

With all of the amazing safety, comfort and performance features on the new half-ton truck, it was difficult for Gordinier Group Pro Drivers to present all of that info to guests in a short period of time. This truck really is packed with exciting new technology and the overall ride is amazing! Our job of showing off these new trucks has become easy – so many great things to talk about!

 

While the weather at the state fair was hot, the Ram Truck Territory was never short of guests interested in learning about and riding in the new trucks. A great home game for Ram Trucks!

July 9-13, 2018

 

 

Guests of the 2018 Wisconsin Farm Tech Days were some of the first to get a chance to drive Ram’s all-new 2019MY 1500 trucks. With an interior that most (if not all) luxury brands will be jealous of, the new Ram was a huge hit. All show vehicles were equipped with premium trim levels (Laramie Longhorn, Limited, Limited Tungsten).

The whole lineup, including HD 2500 and 3500, were available at this show. Guests were given a choice of riding on an extreme off-road course (piloted by Gordinier Group pro drivers) or driving a truck and trailer rig around a perimeter towing track. Attendees are encouraged to participate in both experiences and many do.


Both the off-road and towing courses enjoyed great foot traffic and we ere visited by many farmers who were very enthusiastic about the new product as well as the new refresh on the horizon for the Ram HD trucks. Even a few die-hard Chevy and Ford owners were taking a hard look at the new half-ton offering. You know that if those folks are giving it a second look, Ram is really on to something with this truck!

It was another great start to the farm show season and always fun to show off new product. On to the next one…

February 13-15, 2018

 

wag 2Ram Trucks had a lot to offer guests of the World’s Largest Agriculture Show, in Tulare, California.

Not only did Ram bring two of the new 2019 1500 DT models for display, but they also offered 2 experiential opportunities – an off-road ride and a towing drive where guests could get behind the wheel to really feel Ram’s towing capabilities. In fact, the headliner of the tow fleet at World Ag Show was a 3500 Limited dually, with the 6.7 Cummins turbo diesel and max tow package. It’s hard to imagine a more capable tow rig. This one was saddled with a Big Tex gooseneck trailer that held a 15,000 lb Case tractor. That sounds like a lot of weight when you factor in the extra weight of the trailer, but with a maximum towing capacity of over 30,000 lbs (and 930 lb. ft. of torque), it was an easy haul. Many guests were shocked at how easily that truck was able to tow that payload and how comfortable it felt doing it.

This year’s show had great weather many interested and enthusiastic farmers, making it a great event for Ram!

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