Ram
January – April 2015
With a lofty goal of increasing throughput / exposure while building on the premier experiential event in the industry, the entire CJAS team delivered again!
The standards were set higher and everyone involved rose to the occasion to make this program shine once again. Last fall we hit our one millionth Camp Jeep rider after 10 years. The next million will come much more quickly as we continue to improve throughput efficiency.
The 2015 “CJAS Tour” visited:
- Houston Jeep 1/21/2015
- Houston Ram 2/21/2015
- Washington DC Jeep 1/21/2015
- Philadelphia Jeep 1/29/2015
- Tulare Ram 2/10/2015
- Chicago Jeep 2/11/2015
- Chicago Chrysler, Dodge, Fiat 2/11/2015
- Dallas Ram 2/19/2015
- Cleveland Jeep 2/27/2015
- Cleveland Jeep 2/27/2015
- Minneapolis Jeep 3/7/2015
- Atlanta Jeep 3/24/2015
- New York Jeep 4/1/2015
- Denver Jeep 4/7/2015
This schedule wasn’t for the weak of heart, to be sure. There were many hours worked, laps driven, much experienced gained, and most importantly, many thousands of people exposed to FCA’s outstanding current product by Gordinier Group professional drivers.
We were once again humbled by (and thankful for) the opportunity to take the stage and represent the brand(s)!
Cheyenne Frontier Days
Cheyenne, WY
July 19-28, 2014
Colorado State Fair
Pueblo, CO
August 23 – September 2, 2014
Oklahoma State Fair
Oklahoma City, OK
September 11-21, 2014
The Ram Rodeo Test ride Series provides excellent exposure for the brand. Unlike the farm show circuit, these fairs are 10-12 days long and feature top country music acts, pro rodeo and bull riding events, carnivals, and other attractions that help to bring scads of people through the gates.
At these shows Gordinier Group/Dirt Designs has the opportunity to design and build organic off-road courses that feature, logs, rock piles, axle articulation rollers, dirt mountains, and as many other obstacles that we can pack into our footprint. While the simulated off-road courses provide an excellent medium to provide a consistent experience, we always jump at the chance to get on the heavy equipment and move some dirt around.
All 3 fairs brought us great weather and provided us a truly enormous amount of people to show off the 2014 Ram 1500 to. We really racked up the rides at these shows and were able to make a ton of positive impressions. This is easy to do when you are you are promoting the Motor Trend “Truck of the Year”, winner (for the last 2 years, thank you very much).
Wisconsin Farm Tech Days
Steven’s Point, WI
August 12-14, 2014
Farm Progress
Boone, IA
August 26-28, 2014
Husker Harvest
Kearney, NE
September 9-11, 2014
In the outdoor event world, when dealing with Mother Nature, you win some and you lose some. With 3 major farm shows on the schedule this summer, Gordinier Group pro drivers had to battle with some serious rain and storms to bring Ram trucks to the masses.
The farm show circuit began with Wisconsin Farm Tech Days, which featured excellent weather and mobs of Ram test riders. The simulated off-road properties and 2014 Ram 1500 and 2500 trucks were a huge hit with consumers who lined up to participate in our experience. Our job of showing off the features of these amazing trucks gets easier each year as they continue to get better and better – no convincing needed, thank you.
From Wisconsin, we moved on to Boone, Iowa, for Farm Progress Days. This is where the rain began. We arrived on the first show day to 6 inches of standing water on our track. Luckily, we brought some trucks to the entrance, put on our Product Specialist hats, and were still able to have a good number of positive guest interactions, despite being unable to drive. The rain continued throughout the show, causing an eventual morning cancellation on the last day.
When we finally dried off, the Gordinier Group crew made their way to Kearney, Nebraska for Husker Harvest. Once again we battled torrential downpours and weren’t able to drive. Back to our vehicle walk-arounds and Product Specialist duties. Not a bad gig, but our team are drivers and really like to be behind the wheel where we can demonstrate the features that we are explaining.
The weather didn’t cooperate this year, but our guys and gals are scrappy and still managed to get in front of a lot of Ram and potential Ram owners.
The farm shows provide an audience that is the perfect demographic for the brand and even with the wet weather, still an excellent series.
7/18-27/2014
Cheyenne, WY
The summer Ram Rodeo Test Ride Tour launched to a receptive audience in Cheyenne last weekend.
Gordinier Group drivers were happy to get back into the new 2014 Ram 1500 and 2500 models and show them off to guests on the GG-built off-road course.
Drivers were equipped with Laramie and Laramie Longhorn trucks, so there was no shortage of features to brag to rodeo guests about. The 3/4 ton trucks sported Ram’s new 6.4L Hemi, which proved to be incredibly smooth and powerful on the track. The 1/2 ton trucks were powered by the proven Chrysler 5.7L Hemi, paired with the heralded 8-speed automatic TorqueFlight transmission.
With summer heating up, we look forward bringing great in-vehicle experiences to rodeo guests at the Colorado State Fair, Oklahoma State Fair, and hopefully others.