Highland, MI  (248) 887-1101

DSCN6296Cheyenne Frontier Days

Cheyenne, WY

July 19-28, 2014

 

Colorado State Fair

Pueblo, CO

August 23 – September 2, 2014

 

Oklahoma State Fair

Oklahoma City, OK

September 11-21, 2014

 

The Ram Rodeo Test ride Series provides excellent exposure for the brand. Unlike the farm show circuit, these fairs are 10-12 days long and feature top country music acts, pro rodeo and bull riding events, carnivals, and other attractions that help to bring scads of people through the gates.

At these shows Gordinier Group/Dirt Designs has the opportunity to design and build organic off-road courses that feature, logs, rock piles, axle articulation rollers, dirt mountains, and as many other obstacles that we can pack into our footprint. While the simulated off-road courses provide an excellent medium to provide a consistent experience, we always jump at the chance to get on the heavy equipment and move some dirt around.

All 3 fairs brought us great weather and provided us a truly enormous amount of people to show off the 2014 Ram 1500 to. We really racked up the rides at these shows and were able to make a ton of positive impressions. This is easy to do when you are you are promoting the Motor Trend “Truck of the Year”, winner (for the last 2 years, thank you very much).

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