Camp Jeep was the ultimate annual owner loyalty event for Jeep owners that grew in size over its 12 year span.
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During those 12 years, we actually built and managed 13 Camp Jeeps with two in 2004 to hit both East and West coast consumers. Camp Jeep grew to average 8,000-10,000 owners per event.
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Gordinier Group was responsible for the complete construction of the site to include set-up, maintenance, operation and dismantle.
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Once the site was built, Gordinier Group managed the overall site as well as staffed the off-road courses, owners playground and other on-site activities.
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After the 3 weeks to build the site and the 3 day event, Gordinier Group dismantled and reclaimed the entire area back to its original state.
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- Camp Jeep 2006 – Wisconsin
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- Camp Jeep 2004 – California
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- Camp Jeep 2002 – Missouri
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- Camp Jeep 2000 – Virginia
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- Camp Jeep 2007 – Virginia
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Services Provided:
- Coordination of shipping & receiving of all freight to/from site (approx. 80 trucks)
- Site Layout & design
- All necessary permitting
- Sourcing of all local suppliers for on-site needs (mulch, course materials, landscaping, etc.)
- Coordinate all activity partners on-site
- Working with local municipalities for Security, EMT, traffic control
- Tents complete with flooring and doors
- Office trailers
- Generated power distribution, AC and lighting
- Portable restrooms
- Temporary phone lines for ATMs and Jeep Store credit card usage
- Trash removal
- Excavation for all Jeep off road courses including Jeep 101 Course, Rubicon Challenge and Owners Playground
- On-road course layout at certain sites
- Provided Professional Drivers and Brand Advocates in all course vehicles
- Complete reclaim of event area
Fun Facts about Camp Jeep
- Over 7000 man hours to build Camp Jeep
- Approx. 2 miles of rope to create walkways
- 74 tents covering 81,070 square feet
- 3,000 cubic yards of mulch for walkways
- 2,500 cubic yards of dirt moved to build off-road courses
- Consumers drank over 4,000 gallons of ice water in 3 days