November 7, 2012
Gordinier Group visited the Las Vegas Motor Speedway to take part in the exciting launch of the 2013 MKZ.
Working with Ford engineers and the LVMS track management team, GG designed a test drive course that really pushed the limits of the MKZ, while providing a safe but thrilling ride for visiting Ford/Lincoln dealers.
With a goal of cycling 1,300 dealers through the course in an MKZ in a one-day event, we had our work cut out for us. On top of that, the dealers also had the option of driving several competitive vehicles including Cadillac CTS, Lexus ES350 and ES300H.
We managed to achieve throughput goals and most importantly maintain a safe environment for the dealers to get acquainted with this fantastic vehicle.