In 2004, Jeep introduced an indoor 4×4 course to the auto show circuit. Gordinier Group was able to partner with George P. Johnson Company to help bring that vision to life.
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The courses have since been built both indoor and outdoor depending on the auto show venue.
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Services Provided:
- Assist in show coordination and site planning
- Manage and staff all courses
- Provide Professional Drivers and Brand Advocates in all course vehicles
Gordinier Group assists with show coordination and site planning as well as management and staffing of drive courses. In past years, there have also been on-road courses and acceleration lanes to showcase other product features. In most recent years, the off-road 4×4 course has been the main focus. The off- road course is constructed of both dirt and mechanical properties specific to each show and venue.
Gordinier Group’s primary role is to provide Professional Drivers and Brand Advocates to demonstrate the capabilities of the product in an off-road scenario as well as speak to its every detail while traveling through the 4×4 obstacles.