We Build Events That Build Brands

Highland, MI  (248) 887-1101

In 2004, Jeep introduced an indoor 4×4 course to the auto show circuit. Gordinier Group was able to partner with George P. Johnson Company to help bring that vision to life.

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The courses have since been built both indoor and outdoor depending on the auto show venue.

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The Jeep Rocks & Road Tour traveled to 16 cities across the country from July to October and wrapped up the tour with three auto shows in November and December.

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It was a 3 day event that covered each business center twice. The 13 sites were strategically part of larger events such as military air shows, festivals and state fairs.

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Dealerships have found a new way to give a potential customer a test drive of their vehicle.

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Gordinier Group has been hired to build off-road courses at various dealerships across the country. This allows a dealership to showcase their product in an off-road scenario rather than the normal street test drive.

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Services Provided:
  • Complete design and construction of off-road course

The Ford F150 Adventure was a ride and drive experience at the EAA AirVenture Oshkosh (air show). Gordinier Group partnered with Mach2 to create and off-road adventure for the Ford F150 truck.

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