The Ford Centennial Celebration was a once in a lifetime event that was open to the public to celebrate the 100th Anniversary of Ford.
Gordinier Group partnered with J. Walter Thompson to provide a 4 day event that filled the 152-acre grounds of the Ford Motor Company Henry Ford II World Headquarters in Dearborn, Michigan.
Gordinier Group produced the site layouts and design of the Ford property for the event areas. We were also responsible for budget estimates for all companies involved in the infrastructure of the event as well as coordinating all suppliers and divisions of Ford Motor Company that participated in the event.
- Site Layout & design
- All necessary permitting
- Coordinate all suppliers within infrastructure
- Working with local municipalities for Security, EMT, traffic control
- Power distribution, AC and lighting
- Portable restrooms
- Trash removal
PT Block Party was an owner loyalty event for PT Cruiser owners. Approximately 12,000 guests came out for the one day event.
The Claybird Classic was a Jeep sponsored event held at a local hunt club. It was a 3 day event of sporting clay shooting and a Jeep off-road course as well as a large tent, tables and chairs for a catered dinner and auction to raise money for Children’s Hospital.
- Off-road course design and construction
- Provide Professional Drivers and Brand Advocates in course vehicles
The Ford No Boundaries Tour traveled to 5 different cities from East to West coast.
The tour was a type of owner loyalty program that was also open to the public. It pulled in over 3,000 guests per weekend.