Gordinier Group partners with Ram Rodeo to give rodeo guests the opportunity to test drive Ram Trucks in a no sales pressure atmosphere.
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Guests are able to pick from the full Ram vehicle lineup with various features to get a feel for what may suit them and their needs. They are encouraged to spend as much time as desired driving the Ram Truck they are most interested in.
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In 2004, Jeep introduced an indoor 4×4 course to the auto show circuit. Gordinier Group was able to partner with George P. Johnson Company to help bring that vision to life.
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The courses have since been built both indoor and outdoor depending on the auto show venue.
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The Jeep Rocks & Road Tour traveled to 16 cities across the country from July to October and wrapped up the tour with three auto shows in November and December.
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It was a 3 day event that covered each business center twice. The 13 sites were strategically part of larger events such as military air shows, festivals and state fairs.
Dealerships have found a new way to give a potential customer a test drive of their vehicle.
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Gordinier Group has been hired to build off-road courses at various dealerships across the country. This allows a dealership to showcase their product in an off-road scenario rather than the normal street test drive.
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Services Provided:
- Complete design and construction of off-road course