Grand Cherokee
A new 2014 Cherokee tackles the Trail Rated Pass
Houston Auto Show 1/22 – 1/26/14
Washington DC Auto Show 1/23 – 2/2/14
Chicago Auto Show 2/6 – 2/17/14
Philadelphia Auto Show 2/8 – 2/16/14
Milwaukee Auto Show 2/22 – 3/2/14
Cleveland Auto Show 3/1 – 3/9/14
Twin Cities Auto Show 3/8 – 3/16/14
Atlanta Auto Show 3/26 – 3/30/14
Denver Auto Show 4/9 – 4/13/14
New York Auto Show 4/15 – 4/27/14
The first two quarters of 2014 brought a flurry of Camp Jeep auto shows for Gordinier Group pro drivers.
The Camp Jeep experience continues to evolve, both with new product on the track (2014 Cherokee Trailhawk), and an exciting new GPJ track element (Trail Rated Pass). This industry-leading experiential marketing program continues to exceed metrics goals at each stop, with consumers lining up to ride along with GG pro drivers.
It has been a record-breaking year so far, and we are looking to ride that momentum into the next wave of Camp Jeep shows.
A 2014 Polar Edition Wrangler easily conquers the Trail Rated Pass in front of an enormous crowd
Feb 6-14, 2014
Chrysler returned to prominence again this year at the 2014 Chicago Auto Show. With the most space of any manufacturer (192,00 square feet!), Chrysler brought back the Camp Jeep and multi-brand City Drive (Dodge, Chrysler, Fiat) tracks.
Camp Jeep:
Camp Jeep CAS was the debut of the new Trail Rated Pass course discipline. The TRP demonstrates both articulation and traction as the vehicle traverses the offset, rolling ramps. Along with the TRP, the Chicago course is always a guest and driver favorite, with a mix of organic elements and mechanical properties. The trees, dirt, mulch and boulders add to the outdoor feel – you can trick yourself into feeling like you are wheeling on the Rubicon trail.
On the course, was a mix of 2014 Grand Cherokee, Cherokee Trailhawk, and Wrangler Unlimited vehicles. Compass and Patriot made some trips around the track as well, proving that the whole lineup is more than capable off road.
Click here to watch Jim Morrison, Director – Jeep Brand, talk about the Camp Jeep CAS track.
City Drive:
The Chrysler City Drive returned to Chicago for 2014, showing off the Dodge Charger, Durango and Dart, the Fiat 500 and 500L, and the Chrysler 300, 200 and T&C. GG pro drivers demonstrated an acceleration and braking zone, an ambient sound station, a bumpy road, and a back up camera area.
With the astounding attendance at the Chicago show, we were able to treat tens of thousands of guests and media reps to an experience that is unmatched in this industry. Kudos to Chrysler for continuing to raise the bar on this event every year.
February 7 -18, 2013
Gordinier Group returned to the McCormick Place for the 2013 Chicago Auto Show.
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CAS is one of the largest shows of the year, with the ultimate indoor driving courses of the season.
For 2013, Chrysler sponsored the Camp Jeep Off-Road Ride as well as the Chrysler City Drive.
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The Camp Jeep track offered a body tilt, ground clearance log pile, boulder pile, log jam berm, articulation moguls and 18′ Jeep mountain – all in a natural setting with mulch, live trees and pines. If you closed your eyes on the track, you might think that you were on the Rubicon Trail in the Sierra Nevada mountains!
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January 24-27 2013
Gordinier Group pro drivers traveled to Aspen, Colorado to provide a shuttle service at the 17th Annual Winter X-Games, sponsored by Jeep.
Always a favorite in downtown Aspen, the Jeep shuttle service offers athletes, VIPs, and spectators complimentary rides to and from the X-Games venue during the event days. Not only can they get a lift from 5 different downtown locations, but guests are able to ride in a 2013 Grand Cherokee, Wrangler Unlimited, Compass or Patriot.
During their ride, guests are educated on the Jeep product and are able to play Jeep trivia.Great weather and great action – this event is a keeper!