After an intense run, the auto show season finished strong in New York City, going back to its roots where Camp Jeep first invaded auto shows 15 years ago. The mobs lined up for a ride on the iconic track in The Big Apple.
While consumers by the thousands were entertained outside on the track, Jeep was also entertaining the masses inside unveiling the all new 2020 Jeep Gladiator that is now in mass production.
The newest member of the Jeep family is a Wrangler-based pickup truck that has a distinct off-road advantage.
2020 Jeep Gladiator
Gordinier Group drivers and Camp Jeep continued across the country to achieve success at the Auto Shows and share their passion for the brand.
Twin Cities Auto Show
Denver Auto Show
Washington DC Auto Show
Gordinier Group’s off-road course-building entity, Dirt Designs, headed to Owasso, Oklahoma to design and construct a test drive track at the new Jim Glover Chrysler Dodge Jeep Ram Fiat Dealership.
Providing a controlled track that specifically demonstrates Trail Rated attributes (such as traction, articulation, maneuverability, and ground clearance) flat-out works for a Jeep dealership. What better sales tool can you ask for, then to be able to take potential buyers out to show them what a Jeep vehicle can actually do? Furthermore, many Jeep customers (and also owners) aren’t familiar with how to engage such features as Hill Descent Control, Electronic-Locking Axles, Sway-Bar Disconnect, Selec Terrain, and Selec Speed. With each course build, Gordinier Group/Dirt Designs bakes in a day of staff training so that we can get the dealership sales crew up to speed on how to properly/safely drive and instruct drivers in an off-road setting.
Dirt Designs typically designs custom dealership courses to accommodate the entire Jeep lineup, including Wrangler, Grand Cherokee, Cherokee, Renegade, and Compass. The Jim Glover track has a couple of bonus ‘Rubicon Only’ turn-offs for the guests interested in Wrangler Rubicon (and pushing the limits a bit).
1/27/16 – 2/1/16
Located 160 miles southwest of Denver, the 20th Annual Winter X-Games took place in Aspen, CO. More than 200 of the world’s best action sports athletes competed in skiing, snowboarding and snowmobile events at Buttermilk Mountain for the premier Winter X-Games event.
Jeep offered event guests, athletes, and VIPs the opportunity to experience the 2016 vehicle lineup while traveling from downtown Aspen to the mountain venue. 12 shuttle vehicles were used, consisting of a mix of Wrangler, Grand Cherokee, Cherokee and Renegade vehicles. Consumer data was collected by Gordinier Group trained drivers, who provided product information during the ride.
The free shuttle service is always a hit in Aspen, particularly on the weekend, after attendees recognize the wrapped vehicles swarming around town.
Amidst the fabulous winter backdrop of Aspen and the buzz of Winter X-Games, the Jeep shuttle service was a huge success again in 2016!