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Jeep Wrangler

The Gordinier Group descended on the 2023 Chicago Auto Show to celebrate two milestones: the 20th anniversary of the Jeep Wrangler Rubicon and the 3 millionth Camp Jeep ride.

In preparation for the reveal of the 20th Anniversary Jeep Wrangler Rubicon to the automotive media, our team choreographed the installation of a dynamic setting only a Jeep could conquer. The reveal stage buildout required the following:

  • 120 tons of boulders
  • 200 yards of topsoil
  • 120 yards of mulch
  • 30 evergreen trees

Once complete, our drivers were tasked with precisely navigating the rough terrain on cue while Jim Morrison, Head of Jeep Brand North America, spoke about the incredible capabilities of three different 20th Anniversary Jeep Wrangler Rubicon models. The drivers nailed their spots and the resulting images and stories flooded social media channels.

After the press conference, the Camp Jeep activation kicked off with rides for the media. Once the show opened to the public, the 28,000 square foot off-road adventure went into full swing. Our professional drivers gave participants an opportunity to experience several challenging off-road obstacles that included the 28-foot high Jeep Mountain with 40-degree approach and departure angles, an extreme break-over obstacle, and a 30-degree articulation wedge.

You could be the 3 millionth person to ride on Jeep’s indoor track at this year’s auto show – YouTube

Adding to the excitement this year was the anticipation of the 3 millionth ride at Camp Jeep and on Saturday, January 11th, 2023, our Gordinier Group drivers conquered that milestone! We can’t thank our partners at Stellantis and George P. Johnson enough. It is an incredible team, and we are so proud to be part of the Camp Jeep legacy.

Setup outside among the trees, Camp Jeep returned to the 2022 Miami International Auto Show.  Gordinier Group professional drivers enjoyed the sunny outdoors for this auto show setting.  The 4×4 track featured the Jeep Wrangler Rubicon 4xe and 392, the Gladiator and the Grand Cherokee on course. 


Jeep and Gordinier Group were back at the Minnesota 4Fest event in Elk River, MN for 2022.  Gordinier Group designed and constructed the off-road course to give each consumer a thrill ride they won’t soon forget.  With a course precisely designed to highlight the 4×4 Jeep, our drivers are able to demonstrate the true trail rated aptitudes of the brand.


The North American International Auto Show (aka Detroit Auto Show) broke protocol with an all-new fall auto show in September.  The show was housed at Huntington Place in Detroit and was well received with enthusiastic crowds as we debuted Camp Jeep and RAM Truck Territory in our home state.  Gordinier Group drivers were manning both tracks to keep the excitement rolling in the Motor City.  The lines were steady as the warmer weather seemed to keep the masses coming throughout the 14 day event.  Jeep guests were impressed as they climbed into the rafters on the 28-foot hill and the RAM fans were wowed by the towing and torque capabilities the brand has to offer.  Thank you, Detroit!


Camp Jeep


RAM Truck Territory

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