Ram Ride and Drive
RAM Truck Territory made a powerful impression at the 2025 Rodeo Austin, offering guests an unforgettable ride experience over 16 action-packed days. Gordinier Group’s professional drivers and product specialists were on hand to guide attendees through a dynamic off-road course and a heavy-duty towing demo—featuring a RAM 2500 hauling an excavator with ease.
When weather prevented the use of the course, the team seamlessly transitioned to a street drive format, ensuring the RAM experience continued without interruption. Once the course dried out, the off-road action ramped up again, showing off RAM’s capability in rugged conditions.
Guests left with a newfound appreciation for the brand. “I’ve been a GMC guy my whole life,” one attendee shared, “but this course opened my eyes to RAM as an option.” From the smooth ride quality of the RAM 2500 to the tech-forward interiors, reactions were overwhelmingly positive. “Didn’t know these trucks were this nice inside,” said another, while others praised the Uconnect screen clarity, Harman Kardon sound system, and standout features like the split tailgate and RamBox storage.
Whether towing heavy loads or conquering obstacles, RAM trucks proved their power, comfort, and innovation—leaving many first-time riders saying, “I’m impressed,” and long-time fans even more loyal to the brand.
At Gordinier Group, we are proud to continue our strong partnership with RAM, a brand that represents quality, performance, and innovation. We truly appreciate the opportunity to be part of their journey and look forward to many more successful collaborations with such a respected leader in the industry.
Our team arrived in Oklahoma City to represent RAM at the 2024 Oklahoma State Fair once again! We showcased the RAM Truck Territory off-road course, expertly designed by our team at Dirt Designs. Guests had the chance to ride along with our drivers and experience the capabilities of RAM trucks in a controlled yet thrilling environment.
Many commented that “it was one of the best rides at the fair!”
Next, the GG team presented the RAM Trucks display area, where fairgoers could explore various RAM models, including the brand-new RAM 1500 RHO. Our product specialists were on hand to provide detailed introductions to each vehicle. Despite the triple-digit temperatures, these dedicated brand ambassadors engaged with a steady stream of prospective truck buyers eager to learn more about the latest offerings.
Finally, our friends from the Raminator Monster Truck Team were on hand to give fans a chance to experience the incredible horsepower of this behemoth. This also earned RAM another “best ride at the fair” accolade.
By the time the sun set on the final evening of this 11-day event, over 15,000 people had interacted with the RAM brand through the three activations. These positive experiences created lasting memories and further strengthened the brand’s image.
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RAM Truck Territory headed outdoors to the Oklahoma State Fair in Oklahoma City. RAM trucks are always a fan favorite at the state fair. Dirt Designs designed and built the off-road track to fully demonstrate the specifications of the RAM 1500 and 2500 on course. The show runs for 11 days and draws in close to a million attendees each year. RAM picked the right event to showcase the capabilities of their pride and joy. With 8 vehicles on the off-road course, Gordinier Group Drivers were able to conquer the through-put demands. There were also 3 trucks on display with GG Product Specialists there to answer questions and deliver the key components of the trucks. With all the bases covered, we had a great event for 2022.
Chicago Auto Show attendees were also excited to see RAM Truck Territory back for 2021 to celebrate the Three-Peat Motor Trend Truck of the Year for the third year running. Right next door to Camp Jeep, the two Stellantis brands steal the show every year.
RAM Truck had its bases covered with a lineup of RAM 1500, 2500 & 3500 editions to highlight the truck’s robust capabilities as it maneuvered through the obstacles for stability, ground clearance and traction. Gordinier Group drivers were also able to showcase the new technology in the 1500, the tongue of the 2500 and the massive towing demo featuring the RAM 3500.
