Auto Shows
While the full 2015 Camp Jeep Auto Show officially kicks off at the San Diego Auto Show on New Year’s Day, the unofficial season has already begun, with big shows in Anaheim, Miami and Orlando.
If the attendance at the Camp Jeep track at these shows is indicative of what is to come in January, we will be very busy this season.
Each of those stops (Orange County 10/3-5/14, Miami 11/7-16/14, Orlando 11/27-30/14) tallied record crowds this year and guests were as excited as ever about the current Jeep lineup. We are also beginning to hear a lot of questions and anticipation about the new Renegade, which is a very positive sign for the brand.
We are looking forward to continuing this momentum into 2015 and expect for Camp Jeep to continue to set the bar for automotive experiential events!
April 15 – 27th, 2014
2014 Cherokee Trailhawk tackles the Trail-Rated Pass
The 2014 New York International Auto Show has come and gone, and with it, another incredibly successful Camp Jeep Auto Show season!
2014 marked the 10th anniversary of Camp Jeep at NYIAS, and as the program, track, and staff has evolved, we have drawn bigger crowds each year.
Although there are a handful of Camp Jeep auto shows that happen throughout the summer and fall, NYIAS is the unofficial end to the 2014 auto show season. We are very proud of our drivers and thankful to our clients George P. Johnson and the Chrysler LLC for trusting in our work.
In other NYIAS news, Jeep proudly announced their new B-segment SUV to the lineup, the 2015 Jeep Renegade. The Renegade will truly be a global vehicle, as Jeep is moving quickly into other parts of the world.
Some notable facts about the Renegade:
- In the US, there are (2) 4 cylinder engine options – 2.4L Tiger Shark w/ 9-speed auto trans and a 1.4L MultiAir turbo with a 6-speed manual transmission
- The Renegade is rumored to start at under $20,000
- All Renegade models will achieve north of 30 mpg
- There is a Trail-Rated Renegade Trailhawk, with extra ground clearance, aggressive tires, skid plates, and a full-time transfer case with Jeep Active Drive Low gearing (20:1 crawl ratio)
We definitely like the body styling and the available removable roof. While the hardcore, Wrangler wheelers will find things to criticize about the Renegade, the fact that there is a Trail-Rated Trailhawk version shows that Jeep is staying true to it’s roots. This vehicle will be a great seller for the brand (not to mention helping them to meet CAFE standards).
We are excited to put one through the paces and get a handle on its capabilities.
2015 Jeep Renegade Trailhawk
A new 2014 Cherokee tackles the Trail Rated Pass
Houston Auto Show 1/22 – 1/26/14
Washington DC Auto Show 1/23 – 2/2/14
Chicago Auto Show 2/6 – 2/17/14
Philadelphia Auto Show 2/8 – 2/16/14
Milwaukee Auto Show 2/22 – 3/2/14
Cleveland Auto Show 3/1 – 3/9/14
Twin Cities Auto Show 3/8 – 3/16/14
Atlanta Auto Show 3/26 – 3/30/14
Denver Auto Show 4/9 – 4/13/14
New York Auto Show 4/15 – 4/27/14
The first two quarters of 2014 brought a flurry of Camp Jeep auto shows for Gordinier Group pro drivers.
The Camp Jeep experience continues to evolve, both with new product on the track (2014 Cherokee Trailhawk), and an exciting new GPJ track element (Trail Rated Pass). This industry-leading experiential marketing program continues to exceed metrics goals at each stop, with consumers lining up to ride along with GG pro drivers.
It has been a record-breaking year so far, and we are looking to ride that momentum into the next wave of Camp Jeep shows.
Houston Auto Show 1/22 – 1/26/14
World Agriculture Expo 2/11 – 2/13/14
Dallas Auto Show 2/19 – 2/23/14
Cleveland Auto Show 3/1 – 3/1914
Rodeo Austin 3/1 – 3/16/14
After winning the Motor Trend “Truck of the Year” award for the second consecutive year (for the 2014 Ram 1500 Ecodiesel), Ram trucks has upped the ante on their experiential marketing efforts. By adding additional indoor auto sh0ow tracks as well as adding outdoor shows, Ram is working hard to spread the news about how great their product is.
Gordinier Group is fortunate and proud to be on the front line of that push, as our drivers are the conduit between the brand and the consumers.
We are looking forward to our next Ram event next week at the American Country Music Awards in Las Vegas.