Overland Expo
Each summer, Gordinier Group and our Dirt Designs team return to Overland Expo Mountain West in Loveland, CO. We started by building an off-road driving course intended to thoroughly showcase the capabilities of RAM Trucks. Once complete, our guests had the opportunity to navigate the challenging course designed to test both driver skill and vehicle performance against the expansive backdrop that is Overland Expo.
The adventure began with a brief introduction to the RAM vehicle by our right-seat product specialists/driving coaches, highlighting their off-road features, powertrain, and rugged design. As we entered the course, the first obstacle was a series of articulation bumps that required careful maneuvering. The trucks handled the undulating terrain with ease, showcasing the suspension system’s ability to articulate to maintain consistent traction.
Next came the rocky section, where we tackled a large boulder field. The truck’s four-wheel drive system and the off-road tuned suspension provided a comfortable ride over such rough terrain. Following the rocks, we faced a series of logs that demanded precision and control. The vehicles expertly navigated this obstacle, demonstrating their robust undercarriage and ground clearance.
The most exhilarating challenge was the off-camber wedges, which tested the driver’s nerve as we balanced on steep angles. It was a heart-pounding moment, but the RAM trucks remained stable, instilling confidence in their handling capabilities.
Overall, the RAM drive experience at Overland Expo was not just about showcasing power; it emphasized the finesse and technology behind these trucks. As we completed the course, it was clear that RAM Trucks are built for adventure, capable of tackling the toughest terrains with ease. The excitement of the day left participants eager for their next overland journey, preferably in their brand-new RAM truck.
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Our Dirt Designs crew rolled into Loveland, CO with all the heavy equipment needed to build a challenging off-road course for our partners at RAM. The materials needed to build the course consisted of rocks, logs, and dirt…a lot of dirt!
After a three-day build, the course was ready, and our team of talented drivers coached guests from the Overlanding community as they drove through a variety of challenging obstacles.
These obstacles included:
- Articulation Moguls
- Boulder Field
- Log crossings
- Alternating off-camber dirt wedges
- Steep hill climb and descent
As our guests took the wheel in a variety of RAM trucks, they experienced first-hand how easily these vehicles can conquer terrain that one may encounter on any overlanding trip. It was a great weekend for all.
Creating unique driving environments to showcase the inherent capabilities of a vehicle is what we do, and we love it!
RAM joined forces with Overland Expo at its Mountain West location in Loveland, Colorado for the 2nd year running. The RAM off-road ride & drive area was such a success the first year, they decided to bring it back. Gordinier Group and Dirt Designs designed and built the course and Gordinier Group Drivers lead consumers through the course during the event. GG Drivers maneuvered the off-road ready trucks through the 4×4 obstacles while demonstrating each feature of the truck. The event goers were able to see first-hand how the truck performs in each rugged scenario to achieve what overlanding looks like behind the wheel of a RAM truck.
Gordinier Group was able to join the Overland Expo Mountain West event this year in Loveland, Colorado for the 3-day extravaganza. Over 17,000 enthusiasts gathered from all over the world to partake in all things Overlanding with demos, instructors, seminars and plenty of activities.
Gordinier Group staff teamed up with RAM Truck to showcase the overlanding capabilities of the RAM Rebel and Power Wagon. Guests were able to drive the RAM trucks while GG Product Specialists highlighted the full range of off-road features. The crowd was soaking it up.
See the event Recap: https://www.overlandexpo.com/recap/buzz-2021-mtnwest/