November 7, 2012
Gordinier Group visited the Las Vegas Motor Speedway to take part in the exciting launch of the 2013 MKZ.
Working with Ford engineers and the LVMS track management team, GG designed a test drive course that really pushed the limits of the MKZ, while providing a safe but thrilling ride for visiting Ford/Lincoln dealers.
The Ford F150 Adventure was a ride and drive experience at the EAA AirVenture Oshkosh (air show). Gordinier Group partnered with Mach2 to create and off-road adventure for the Ford F150 truck.
The Ford Centennial Celebration was a once in a lifetime event that was open to the public to celebrate the 100th Anniversary of Ford.
Gordinier Group partnered with J. Walter Thompson to provide a 4 day event that filled the 152-acre grounds of the Ford Motor Company Henry Ford II World Headquarters in Dearborn, Michigan.
Gordinier Group produced the site layouts and design of the Ford property for the event areas. We were also responsible for budget estimates for all companies involved in the infrastructure of the event as well as coordinating all suppliers and divisions of Ford Motor Company that participated in the event.
- Site Layout & design
- All necessary permitting
- Coordinate all suppliers within infrastructure
- Working with local municipalities for Security, EMT, traffic control
- Power distribution, AC and lighting
- Portable restrooms
- Trash removal
The Ford No Boundaries Tour traveled to 5 different cities from East to West coast.
The tour was a type of owner loyalty program that was also open to the public. It pulled in over 3,000 guests per weekend.