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As electric vehicles (EVs) begin to take center stage in the automotive industry, manufacturers must introduce this groundbreaking technology to the public in exciting and engaging ways. Auto Shows serve as the perfect platform for this purpose.

The Gordinier Group, in collaboration with our partners at Stellantis, attended the 2024 Miami Auto Show to connect with a vibrant stream of enthusiastic attendees. We showcased a selection of brand-new EVs from Dodge, Fiat, and Alfa Romeo, each paired with our precision drivers, who also acted as product experts. After registration, guests enjoyed thrilling rides around the indoor track in their vehicle of choice.

Whether they are early-adopter technophiles or dedicated fans of internal combustion engines, the instant torque and blistering acceleration of electric vehicles never fail to elicit intrigued smiles from riders many of whom admitted they will now be considering an EV as their next vehicle.

This is the power of experiential marketing, and it’s one of the many reasons we love our job!

Electrifying Perspectives: Fiat and Gordinier Group engage guests at Aspen Ideas: Climate 2024 – Miami, FL

Aspen Ideas: Climate is a multi-day event addressing a changing climate. Amid the inspiring presentations, lectures, debates, and deep dives, attendees were offered an opportunity to ride in the all-new Fiat 500e which offered a tangible glimpse into the future of sustainable and affordable all-electric transportation.

As participants eagerly queued up for the experience, our team managed a smooth registration process and provided an exhilarating ride on the indoor track. The quick and stylish vehicles offered more than just a mode of transportation; they showcased Fiat’s shift towards cleaner energy and reduced carbon emissions.

While manufacturers continue to transition their product lines, Gordinier Group maintains a finger on the pulse of our evolving industry. From advancements in battery technology and hybrid platforms to the proliferation of the charging infrastructure, the potential for widespread adoption is becoming increasingly evident. We pride ourselves on maintaining a deep level of product knowledge to ensure our clients’ messaging rings true throughout the event.

As the event came to a close, the Fiat 500e ride-along not only showcased a fantastic and affordable example of sustainable transportation but also ignited a collective drive to accelerate the transition towards a greener future.

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