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As our team put the final touches on the Camp Jeep course outside the main entrance of Javits Center, the excitement began to set in. This year we celebrated our 20th anniversary of sharing the Camp Jeep Experience with the guests of the New York International Auto Show.

We’ve had 20 years of thrill rides along 11th Ave on the west side of Manhattan. 20 years of being exposed to the elements. This year was no different. Wind, rain, sleet, you name it. The team adapted and continued to provide a memorable experience for our guests.

Little did we know Mother Nature had an anniversary surprise for us. At 10:20 AM on April 5th, a 4.8 magnitude earthquake struck the NYC region. It was the largest seen in the last century but resulted in no damage and everyone remained safe.

Despite the challenges posed, some unprecedented, Gordinier Group delivered some impressive metrics for the show.

  • Over 31,000 passengers
  • Over 12,000 safe laps of a challenging course
  • Countless smiles

And to quote some of our guests:

  • “I missed the Jeep track at the Philly Auto show, so I made my way to NY when I saw that Jeep was here. This track has become an annual thing for our family, and we are so happy we were able to do it this year.”
  • “Thank you for being the best thing at the auto show again and again, no one has topped this ride yet.”
  • “Glad to see Jeep at the show this year, I bought my 2023 Gladiator last year after riding on this track.”
  • “We love the vibe at Jeep. Always a great time.”

We can’t wait to see what the next 20 years have in store! Thank you, NYC!

For the second year in a row, our Camp Jeep Team was invited to Toronto to reconnect with our fans up North. And boy did they show up ready to rock!

With the Camp Jeep stage set and the vehicles warmed up, it was time for the show. Each day, enthusiastic Jeep fans flocked to the Camp Jeep experience and were not disappointed. We saw so many smiling faces, both young and old. A few of them offered some quotes we just had to share!

  • “Jeep out did themselves again this year. This is the best way to promote a vehicle.”
  • “The line was definitely worth the wait. Hands down the best part of the auto show!”
  • “So, where’s the closest dealership? I need to buy this Wrangler 4xe today!”

In the end, we were lucky enough to spend time with over 30,000 passengers on the Camp Jeep stage and absolutely crushed our pre-show attendance goals. The Jeep brand is incredibly strong in Canada, and we cannot wait to come back in 2025!


We always love our visits to Anaheim! The venue allows for a quick build-out of a challenging Camp Jeep course. Once paired with a wide variety of Wranglers, Gladiators, Grand Cherokees, we have a recipe for our team’s success. All we needed was a large group of Jeep enthusiasts to finish things off. We certainly got what we wished for!

We could spend too much time waxing poetically about our team’s ability to handle the crowds efficiently, showcase Jeep’s breadth of capability, and give our guests an experience they will never forget. But we would rather you hear it from the enthusiasts themselves. Here is a selection of quotes we collected during our time at the 22023 Orange County Auto Show.

  • “We drove hours to come to the auto show. Camp Jeep is our favorite.”
  • “The vibe is always fun at Camp Jeep and the process was smooth. Thank you”
  • “We love how easy it is to switch between the three options with the 4xe. E-Save, Electric, and Hybrid.”
  • ” My parents bought a Jeep Gladiator after riding in one last year. They didn’t even know they existed until they saw one at Camp Jeep.”
  • “The Jeep Mountain was our favorite part. 30 degrees is no joke!”

There were so many smiling faces this year and we were happy to meet them all. Close to 10,000 OC Jeep fans enjoyed the Camp Jeep experience this year and we can’t wait to come back in 2024!

The team arrived early to complete our most ambitious show floor buildout to date. The layout designed by our partners at George P Johnson consisted of the following:

  • 200+ tons of flagstone and boulders
  • 50 live trees
  • 350 yards of dirt and mulch

Once complete, these natural elements coupled with large-scale graphics and extreme driving obstacles created the perfect setting for our guests to experience three separate activations.

First up, the media reveal of the 2024 Jeep Gladiator line-up. Our precision drivers made dynamic entrances into the presentation space to showcase three different trim levels of the new mid-sized truck. The crowd was large, and media impressions were strong! Goal one…check.

Once the show opened to the public, goals two and three came in quick succession. The Camp Jeep Team hosted over 20,000 guests while navigating new and challenging obstacles which included a 23-foot hill with a 40-degree incline/decline, a narrow crevasse, and an off-camber articulation bridge.

Meanwhile, our RAM Truck Territory Team had a bit of fun while hosting over 15,000 guests. New assets on the course included an 18-foot hill with a 30-degree incline/decline, a log crawl, and dual-turn articulation wedges.

Both activations ran flawlessly for the duration of the show enabling guests to experience the innate capability, strength, and comfort of both Jeep and RAM vehicles. A win for all and on our home ice too (so to speak)! Thank you, Detroit!


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