Highland, MI  (248) 887-1101

Gordinier Group

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An absolute mecca for enthusiasts, Jeep Beach has been drawing faithful “Jeepers” to Daytona for over 20 years. Part car show, part party, and all-Jeep, Gordinier Group makes the trip each year to add to the fun by building a challenging off-road course on the infield of the iconic Daytona International Speedway. Once complete, our precision drivers showcase both the capabilities of new Jeep vehicles and proper off-road driving techniques to thousands of Jeep loyalists.

In the months before the event, our experienced logistics team secured everything needed to make this build happen. From permits to dirt delivery to heavy equipment, it’s all taken care of before the team hits the ground. With a short two-day build window, attention to detail is essential for this exciting event.

Once up and running, even the most seasoned enthusiasts are impressed by Jeep’s prowess throughout the model lineup as the vehicles effortlessly traverse the rugged terrain, affirming its dominance in the off-road arena.

The constant growth in popularity of this event serves as a testament to the enduring strength of the Jeep brand. We consider ourselves lucky to play a small role in helping to fuel the passion shown by the fans attending this event. And we always strive to do it on time, on budget, and on brand.

As our team put the final touches on the Camp Jeep course outside the main entrance of Javits Center, the excitement began to set in. This year we celebrated our 20th anniversary of sharing the Camp Jeep Experience with the guests of the New York International Auto Show.

We’ve had 20 years of thrill rides along 11th Ave on the west side of Manhattan. 20 years of being exposed to the elements. This year was no different. Wind, rain, sleet, you name it. The team adapted and continued to provide a memorable experience for our guests.

Little did we know Mother Nature had an anniversary surprise for us. At 10:20 AM on April 5th, a 4.8 magnitude earthquake struck the NYC region. It was the largest seen in the last century but resulted in no damage and everyone remained safe.

Despite the challenges posed, some unprecedented, Gordinier Group delivered some impressive metrics for the show.

  • Over 31,000 passengers
  • Over 12,000 safe laps of a challenging course
  • Countless smiles

And to quote some of our guests:

  • “I missed the Jeep track at the Philly Auto show, so I made my way to NY when I saw that Jeep was here. This track has become an annual thing for our family, and we are so happy we were able to do it this year.”
  • “Thank you for being the best thing at the auto show again and again, no one has topped this ride yet.”
  • “Glad to see Jeep at the show this year, I bought my 2023 Gladiator last year after riding on this track.”
  • “We love the vibe at Jeep. Always a great time.”

We can’t wait to see what the next 20 years have in store! Thank you, NYC!

At Rodeo Austin 2024, RAM Truck Territory took center stage, offering attendees an exciting off-road ride-along experience. Throughout the event, participants eagerly lined up to hop into RAM vehicles, ready to tackle the rugged terrain.

Before the trucks could roll out, Gordinier Group’s expert off-road track builders meticulously crafted the natural elements of the off-road course to push RAM Trucks to their limits. These obstacles, coupled with engineered assets from our partners at George P. Johnson, provided a perfect setting to showcase the inherent capabilities of RAM vehicles.

With our precision drivers at the helm, RAM Trucks conquered the steep inclines and challenging obstacles effortlessly, giving our guests a fun and exhilarating ride. Throughout the trip around the course, they were treated to firsthand demonstrations of RAM’s innovative features, from advanced traction control systems to interior design elements. Additionally, attendees could also experience the towing prowess of the RAM 3500 dually on a separate course.

Based on their reactions, participants departed exhilarated and impressed by the unrivaled capability of RAM Trucks. Here are some quotes from our guests:

  • “The Power Wagon is such a sensible off-road vehicle. From the towing capacity to its incredible off-road performance, it has more than enough cab space for me and my family. The Power Wagon is the full package.”
  • “Ram is clearly the superior truck brand.”
  • “My ranch definitely needs a few Rams. Impressive.”
  • “The new towing features in the Dually are a deal closer for me.”

When the dust settled, Gordinier Group provided 12,000 incredible brand experiences to Rodeo fans in Austin. Texans love RAM Trucks!

Electrifying Perspectives: Fiat and Gordinier Group engage guests at Aspen Ideas: Climate 2024 – Miami, FL

Aspen Ideas: Climate is a multi-day event addressing a changing climate. Amid the inspiring presentations, lectures, debates, and deep dives, attendees were offered an opportunity to ride in the all-new Fiat 500e which offered a tangible glimpse into the future of sustainable and affordable all-electric transportation.

As participants eagerly queued up for the experience, our team managed a smooth registration process and provided an exhilarating ride on the indoor track. The quick and stylish vehicles offered more than just a mode of transportation; they showcased Fiat’s shift towards cleaner energy and reduced carbon emissions.

While manufacturers continue to transition their product lines, Gordinier Group maintains a finger on the pulse of our evolving industry. From advancements in battery technology and hybrid platforms to the proliferation of the charging infrastructure, the potential for widespread adoption is becoming increasingly evident. We pride ourselves on maintaining a deep level of product knowledge to ensure our clients’ messaging rings true throughout the event.

As the event came to a close, the Fiat 500e ride-along not only showcased a fantastic and affordable example of sustainable transportation but also ignited a collective drive to accelerate the transition towards a greener future.

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