Gordinier Group
RAM Trucks delivered a standout performance at the 2024 FFA Convention and Expo, creating an immersive experience that showcased the Brand’s deep commitment to the agricultural community. Product Specialists from Gordinier Group transformed the booth into a dynamic showcase of innovation, highlighting trucks specifically engineered to meet the rigorous demands of modern farming and ranching.
Attendees were invited to explore several trucks from the RAM lineup through interactive demonstrations that brought our trucks’ capabilities to life. From advanced towing features to state-of-the-art technology, our specialists provided detailed insights into how RAM Trucks supports agricultural professionals in their day-to-day operations. Each walkthrough emphasized the practical performance and reliability that have become hallmarks of the brand.
To further engage attendees, RAM Trucks offered a daily $200 Tractor Supply Co. gift card giveaway, adding an extra layer of excitement and value for FFA members and agricultural enthusiasts.
The booth was a hub of excitement throughout the week, generating significant interest and sparking meaningful conversations about how the RAM brand continues to support and innovate for the agricultural community. We are proud to empower and inspire the next generation of agricultural leaders, fueling their passion for the RAM brand with every interaction!
Our friends at RAM recently challenged us to design and build an off-road course to push the 2025 RAM 1500 RHO to its limits. Once the course was complete, automotive media from various outlets were invited to test those limits. This article from The Drive, written by Rebelle Rally competitor and automotive journalist Jill Cimino, captures the day perfectly. Great job, Jill! And, Great job, RAM!
It’s incredible what these trucks can do. https://www.thedrive.com/news/2025-ram-1500-rho-first-drive-review
In preparation for a 24-day run at the 2024 State Fair of Texas, our Dirt Designs team arrived in Dallas to build a challenging off-road course that showcased the incredible capabilities of the brand-new RAM 1500 RHO. After the skid steers were parked, the RHO Thrill Ride track featured several manicured jumps and banked turns, sure to entertain the many visitors who flock to the State Fair each year.
With our friends from EEG handling driving duties, our product specialists provided guests with in-depth information about these high-performance trucks. Attendees explored the display trucks’ exterior features, interior technologies, and driver aids, including the star of the show: the new 540 HP Hurricane engine. Foot traffic through the display remained constant, as did the stream of questions about this new offering from RAM. Our team responded quickly, fueling excitement for the RHO. The combination of the static display and the live action on the RHO Thrill Ride track created a powerful experience that undoubtedly strengthened the RAM brand in the eyes of tens of thousands of fairgoers.
After the dust settled in Dallas, nearly 50,000 guests experienced the RHO Thrill Ride, while thousands of interested buyers engaged in walkarounds with our product specialists. It was indeed a powerful experience!
Here are a few of our favorite comments from guests:
- “This is the best display at the fair! We’ve come every year for the past three years and we ride at least three times!”
- “This is the best marketing move RAM could’ve made. I don’t see anyone else jumping trucks out here.”
- “It’s a RAM truck; I wouldn’t expect anything less than excellence.”
- “When I’m in the market for a new truck, I know what I’m getting. That 1500 Rebel is my dream truck.”
As part of the global debut of the 2025 Nissan Murano, Nissan hosted a media event at the Southall Inn and Farm in Franklin, TN. During this event, journalists had the opportunity to test the off-road capabilities of the Nissan Rogue Rock Creek – a rugged variant of Nissan’s popular crossover SUV – on the property’s natural terrain trails.
The event kicked off with a warm welcome at the vehicle staging area, where Gordinier Group introduced the standout features of the Nissan Rogue Rock Creek. Our team then played a vital role as lead drivers and spotters, guiding participants through the challenging trails and ensuring a safe and enjoyable experience.
The journalists put the Rogue Rock Creek through its paces, traversing tricky hills, rocky paths, and steep inclines. The vehicle demonstrated impressive all-terrain performance, thanks to features like increased ground clearance, Nissan’s Intelligent All-Wheel Drive, and specialized off-road tires. Throughout the test drives, the journalists were able to experience firsthand how Rogue Rock Creek’s capabilities elevate it beyond a traditional crossover, making it a compelling option for adventure-seeking customers.
Feedback from the participants was overwhelmingly positive, with many impressed by the vehicle’s off-road prowess and everyday practicality. Gordinier Group’s expert guidance and event management played a key part in delivering an exceptional experience for the media attendees.
