Highland, MI  (248) 887-1101

Fiat Chrysler Automobiles (FCA)

April 14-23

New Compass - 2017 NYIAS

New Compass – 2017 NYIAS

Guests of the 2017 New York International Auto Show Camp Jeep track were treated to a special treat this year, getting the opportunity to ride in the all-new 2017 Jeep Compass before it was available to the public.

 

The new Compass has been redesigned from the ground up, to combine Jeep’s unsurpassed 4×4 capabilities, with outstanding on-road driving dynamics and fuel-efficient powertrains. The Camp Jeep track featured Trailhawk Compass models, featuring the 2.4L Tigershark engine, mated to Jeep’s 9-speed automatic transmission. The new Compass had no problem conquering the 35-degree climb on the 18′ Jeep Mountain (or any of the other extreme course obstacles for that matter).

 

The Compass Trailhawks were joined on track at NYIAS by the usual off-road dawgs – Wrangler Rubicon, Grand Cherokee Trailhawk, Cherokee Trailhawk, and Renegade Trailhawk.

As usual, the NYIAS show delivered, setting new attendance records at Camp Jeep.

Another great finale for the end of the 2017 winter auto show season.

 

IMG_2365 IMG_2364 IMG_2370 IMG_2379 IMG_2372

EP-170208838

 

2017 was a monumental year for FCA experiential marketing at the Chicago Auto Show! Not only did the automaker roll out a gigantic new build for Ram called the Ram Truck Territory (built by partner George P. Johnson Co.), but it also offered guests the ultra-popular Camp Jeep track and the City Drive, a showcase of FCA’s Dodge, Chrysler, and Fiat brands.

All 3 of these tracks gave guests the opportunity to ride in the newest vehicles offered by FCA, with Gordinier Group drivers behind the wheel. Tasked with delivering detailed information about each vehicle while piloting guests up over and through technical obstacles, the GG drivers made countless positive impressions on CAS guests. All 3 tracks operated at full capacity, bell-to-bell, for 10 days, setting a new record for registered guests at an auto show ride and drive.

 

 

Below, you will see a brief time-lapse video from a static location on each of the 3 tracks:

 

Ram Truck Territory-

This track consisted of specific turn-offs for each model Ram truck: a load-leveling demo for 1500, torque-wall pull for 2500 and max weight towing demo for 3500.

 

 

Camp Jeep –

The  Camp Jeep track is always a crowd favorite in Chicago. This is no surprise, given the infusion of massive amounts of organic material (dirt, boulders, mulch) alongside the mobile properties that make Camp Jeep a thrilling ride that shows off the brand’s off-road prowess. The track features an 18-foot tall, pass-through mountain, staircase, Trail Rated pass, side-hill traverse, breakover and several other challenging obstacles.

 

 

City Drive –

The 2017 CAS City Drive track gave customers the chance to experience a ride in 2017 FCA vehicles such as Chrysler 300 and Pacifica, Dodge Charger and Challenger, or Fiat 500 and Spider 124. The track featured an ambient sound zone, Pacifica walkaround lab, vehicle info center, and everyone’s favorite, the acceleration/braking strip,

January 26-29, 2017
Picture1

 

The 21st  Annual Winter X-Games came back to Aspen, CO for 2017. More than 200 of the world’s best action sports athletes competed in skiing, snowboarding and snowmobile events at Buttermilk Mountain for the premier Winter X-Games event.

Jeep offered event guests, athletes, and VIPs the opportunity experience the 2017 vehicle lineup while traveling from downtown Aspen to the mountain venue. 12 shuttle vehicles were used, consisting of a mix of Wrangler, Grand Cherokee, Cherokee vehicles.
Amidst the fabulous winter backdrop of Aspen and the buzz of Winter X-Games, the Jeep shuttle service was a huge success again in 2017!

 

 

P1050796

 

 

Gordinier Group drivers were blessed with another heavy season of auto shows in 2016. As the competition continues to try to emulate the Camp Jeep and Ram Truck Territory models, we continue to set the bar higher each year with bigger and better courses, improved throughput and better in-vehicle experiences.

We would like to express our thankfulness and gratitude towards our partners and clients at The George P. Johnson Company and Fiat Chrysler Automobiles for allowing us to represent the finest automobiles in the many opportunities listed below:

 

 

 

 

Jeep

  • San Diego Auto Show – San Diego, CA: 12/30/15 – 1/4/16
  • Washington Auto Show – Washington DC: 1/20 – 2/1
  • Houston Auto Show – Houston, TX: 1/26 – 2/1
  • Philadelphia Auto Show – Philadelphia, PA: 1/28 – 2/8
  • Chicago Auto Show – Chicago, IL: 2/9 – 2/22
  • Cleveland Auto Show – Cleveland, OH: 2/25 – 3/7
  • Twin Cities Auto Show – Minneapolis, MN: 3/11 – 3/21
  • Dallas Auto Show – Dallas, TX: 3/15 – 3/21
  • Denver Auto Show – Denver, CO: 3/15 – 3/21
  • New York International Auto Show – New York, NY: 3/22 – 4/4
  • South Florida Auto Show – Miami, FL: 9/9 – 9/19
  • Orange County Auto Show – Anaheim, CA: 10/5 – 10/10

 

Ram

  • Houston Auto Show – Houston, TX 1/26 – 2/1
  • Cleveland Auto Show – Cleveland, OH: 2/25 – 3/7
  • San Antonio Auto Show – San Antonio, TX: 11/8 – 11/14
  • Fort Worth Auto Show – Fort Worth, TX: 11/30 – 12/5

 

Other

  • Chicago Auto Show – Chicago, IL: 2/9 – 2/22 (Dodge, Chrysler, Fiat, SRT)

We look forward to an equally fruitful 2017!

News Archive