Gordinier Group
May 1-3, 2015
The Harley Davidson Project LiveWire Tour #PROJECTLIVEWIRE is back on the road in 2015, and what better place to kick off the tour than Sin City?
Gordinier Group is thrilled to be once again working for longtime partners G7 Entertainment Marketing, representing the iconic Harley Davidson brand.
Project Livewire brings 13 of HD’s new prototype electric sport motorcycle to venues across the US and Canada, giving consumers an opportunity to test ride this incredible machine. The feedback gathered from these lucky riders will help HD to determine exactly what the riders like/dislike about it and whether there is enough interest to bring this engineering feat to the market.
What an amazing experience for the riders and fans of this American brand – not only can people ride the bike on the street, but their opinions and feedback can help to shape the future of the brand. Pretty cool idea.
CycleWorld did a nice write-up of what it is like to ride the LiveWire here.
The tour began on May 1 at Las Vegas Harley Davidson, kicking off to an enthusiastic LV crowd. There were no shortage of guests in the city, as we shared the weekend with attendees of the Mayweather v. Pacquiao fight, Las Vegas Supercross and the Premier of Marvel’s The Avengers: Age of Ultron.
Speaking of the Avengers, the actual HD Street 750 motorcycle ridden by Captain America is part of our traveling display this year.
The tour heads to Chandler, Arizona next, then on to British Columbia. Stay tuned for more info…
April 18,2015
The Mission – to coordinate and operate the largest truck parade in the world with the best truck brand in the world (Ram, of course), in order to set a Guinness World Record
The Magic Number – 439 (The previous record was 438)
The Venue – AT&T Stadium, home of the Dallas Cowboys
The Result – 451 Ram trucks in a constantly-moving, evenly-spaced parade formation
Gordinier Group was once again fortunate to be able to help G7 Entertainment Marketing and Ram Trucks to put together this record-breaking effort, while treating loyal Ram owners to a once in a lifetime experience while visiting the Academy of Country Music Awards in Arlington, Texas.
To say that organizing this parade was logistically challenging would be an understatement. Imagine coordinating nearly 500 trucks and their owners, having them line up in a parking lot, start a parade procession at the same time, and keep them all moving continuously over a 3.4 mile route, without stopping at any point. All of this needed to happen on the busy streets of the AT&T Stadium campus, in the lead-up to the Academy of Country Music Awards…kind of a busy area.
The entire activity was closely watched by the Guinness World Record Adjudicator, who flew to Dallas to make sure that all of the required elements were satisfied in order to win the record.
The announcement came later in the day – to a collective sigh of relief from all of the planners, Ram execs and participants. Our parade was certified at 451 vehicles (13 above the previous record)!
Whew.
All in all, this was a great events for loyal Ram owners, who were treated to a once in a lifetime experience. Not only were they able to participate in an official world record, they were treated to tickets and parking for the Party For A Cause, Ram gift bags, Ram vehicle and partner display area, live music and Raminator monster truck crushing demos.
Motor Trend wrote a nice recap of the event here.
Here is a YouTube video recap of the parade.
January – April 2015
With a lofty goal of increasing throughput / exposure while building on the premier experiential event in the industry, the entire CJAS team delivered again!
The standards were set higher and everyone involved rose to the occasion to make this program shine once again. Last fall we hit our one millionth Camp Jeep rider after 10 years. The next million will come much more quickly as we continue to improve throughput efficiency.
The 2015 “CJAS Tour” visited:
- Houston Jeep 1/21/2015
- Houston Ram 2/21/2015
- Washington DC Jeep 1/21/2015
- Philadelphia Jeep 1/29/2015
- Tulare Ram 2/10/2015
- Chicago Jeep 2/11/2015
- Chicago Chrysler, Dodge, Fiat 2/11/2015
- Dallas Ram 2/19/2015
- Cleveland Jeep 2/27/2015
- Cleveland Jeep 2/27/2015
- Minneapolis Jeep 3/7/2015
- Atlanta Jeep 3/24/2015
- New York Jeep 4/1/2015
- Denver Jeep 4/7/2015
This schedule wasn’t for the weak of heart, to be sure. There were many hours worked, laps driven, much experienced gained, and most importantly, many thousands of people exposed to FCA’s outstanding current product by Gordinier Group professional drivers.
We were once again humbled by (and thankful for) the opportunity to take the stage and represent the brand(s)!
February 12 – 22, 2015
In terms of indoor tracks, the Chicago Auto Show Camp Jeep and City Drive are the Superbowl of consumer test drive events. It is safe to say that this event has no peers when it comes to throughput , and the 2015 edition did not disappoint. Both tracks consistently maintained a 45-90 minute line from open until close each day of the show, proving that FCA is producing excellent product that people want to experience.
Camp Jeep –
This is our favorite indoor course every year. By using organic materials in conjunction with GPJ-designed modular steel obstacles, we create the atmosphere and feel of an outdoor setting, complete with live pine trees, dirt, mulch, logs and boulders. This course really gives consumers a chance to share a true off-road driving experience with us as they learn about the vehicle and it’s capabilities from our pro drivers. As an added bonus, we were thrilled to debut the 2015 Renegade Trailhawk, giving the public first crack at riding in this exciting new B-segment SUV from Jeep. As predicted, the vehicle was met with enthusiasm as it handled the course with aplomb. Both competitive vehicle owners and Jeep fanatics walked away from our course with smiles on their faces. Represented at Camp Jeep was the full Jeep lineup, including Grand Cherokee, Cherokee, Wrangler, Renegade, Patriot and Compass.
Here is a quick video produced by FCA’s social media team:
https://www.facebook.com/video.php?v=10154636548441515
City Drive – In 2015, the SRT brand returned to the City Drive to the delight of the Chicago guests. The SRT Charger (and Challenger with Scat Pack), could be heard from anywhere in the McCormick Place when it hammered down the acceleration lane. Also represented on the City Drive track were the 2015 Doge Dart, Chrysler 300, 200, T&C, as well as the Fiat Abarth, 500L, and 500.
And here is a video of the City Drive (City Drive content starts at 4:19)