January 2018
The Camp Jeep auto show season is off to a hot start and continues to pick up momentum in 2018.
With the turn of the New Year, San Diego AS was the season opener. We had great attendance in SoCal, and nobody complained about the weather, either.
The Houston and Philadelphia shows ran concurrently, and both shows were lucky enough to debut the all-new 2018 Wrangler Rubicon. This was the first time that the public was able to experience the long-awaited new JL platform, and everyone at both locations loved it. From the totally redesigned luxury interior to the many aesthetic and functional improvements on the exterior and powertrain, it was clear that Jeep fans were impressed.
The new beast ate up the extreme off-road course and we look forward to logging many more miles behind the wheel of the new Rubi.
Camp Jeep continues to trend upwards, as we logged yet another record-breaking attendant count in Philadelphia.
These 3 shows were a great warmup for the upcoming Chicago Auto Show – the premier Camp Jeep event of the year. If the first impressions of the new Wrangler were an indication of the excitement that Jeep fans have for this vehicle, Gordinier Group drivers will have their hands full with the huge numbers that we will see in the windy city. We are looking forward to the challenge!
Here is a short video from Philadelphia:
