January 26-29, 2012
Jeep Shuttle
This past weekend was the 16th Annual Winter X Games held in Aspen, CO. More than 200 of the world’s best action sports athletes competed in skiing, snowboarding and snowmobile events at Buttermilk Mountain for the premier Winter X-Games event.
Jeep Activation Area
Jeep offered event guests, athletes, and VIPs the opportunity experience the 2012 vehicle lineup while traveling from their hotels to the mountain venue. 10 shuttle vehicles were used, consisting of a mix of Wrangler, Liberty, Compass and Patriot vehicles. Consumer data was collected by Gordinier Group trained off-road drivers, who provided detailed product information during the ride.
Jeep Shuttle