Camp Jeep
The RAM Truck Territory made an appearance at the Houston Auto Show with a variety of 2019 RAM trucks. They presented the Rebel, Laramie, Laramie Longhorn, and the Limited 1500 models for the test-ride participants that lined up for a ride. Consumers were pleased to get a first-hand look at the RAM 1500 named 2019 Motor Trend Truck of the Year as well as the 2019 North American Truck of the Year.
The Gordinier Group team demoed the various new features on the 2019 RAM 1500 Truck.
Next door to RAM Truck Territory, Gordinier Group staff also turned laps at Camp Jeep with the Wrangler Unlimited Rubicon, Cherokee TrailHawk Elite, Grand Cherokee TrailHawk and the Compass TrailHawk. Jeepers crowded the track and jam-packed the line.
Gordinier Group hit another stop on the auto show circuit at the San Diego International Auto Show.
Camp Jeep San Diego captured the attention of consumers by the thousands yet again this year. Wrapping up the 4 day show on December 30th, the show was well received by everyone! The track was filled with Jeep Wrangler Rubicons, Cherokee and Grand Cherokee TrailHawks as well as the Compass TrailHawk. There was no shortage on thrill rides for Jeep enthusiasts.
October 4-7, 2018
Gordinier Group drivers traveled to Anaheim, California to kick off the 2018 fall auto show season at the Orange County International Auto Show.
Despite to warm, sunny Socal weather, Camp Jeep brought in record numbers this year! We had long lines at the Jeep track from bell-to-bell all four days and were able to leave great impressions on thousands of interested guests.
We were back inside the Anaheim Convention Center this year, right where all of the action is. While most of the experiential ride and drive events are located outside, Camp Jeep typically runs the proverbial table inside and this year was no different. With the redesigned 2018 Wrangler Rubicon in the rotation, guests can’t seem to resist giving the simulated off-road course a go.
Also on tap at this years OCIAS were the new 2019 Cherokee Trailhawk and Compass Trailhawk, as well as 2018 Grand Cherokee and Renegade Trailhawk models. The course featured the 18′ Jeep Mobile Mountain, Trail-Rated Pass, Breakover, Stairs and Sidehill Wedge properties. These obstacles gave guests a 5-minute thrill ride while they learned about each vehicle’s specs and what makes them best-in-class on and off of the road.
October 5-6, 2018
Camp Jeep piggybacked onto Cal Jam, a giant, Jeep-sponsored music festival in San Bernadino, CA. With headliner Foo Fighters (and featuring other huge acts such as Iggy Pop and Tenacious D), we knew that we would have the perfect audience/demographic to deliver an authentic, on-brand experience to.
Given the gorgeous mountain backdrop of Glen Helen Raceway Park, it made sense for this Jeep off-road course to be built from mostly organic materials. We supplemented the Jeep mobile mountain with formed dirt articulation mounds, berms, off-camber tilts, a side-hill wedge, and a boulder pile. Building organic off-road tracks is one of Gordinier Group’s core competencies and this course didn’t disappoint.
Both days of the festival saw guests lining up in droves to experience rides in the new 2018 Jeep Wrangler Rubicon as well as the new 2019 Jeep Cherokee Trailhawk and the new Jeep Compass Trailhawk.
Gordinier Group pro drivers were behind the wheel, navigating the new Jeep vehicles through the extreme obstacles while delivering product info along the way. Feedback from the guests was great at this event.
Hats off to the Jeep and FCA for continuing to sniff out big events with just the right mix of interested guests.
