Gordinier Group
February 13-15, 2018
Ram Trucks had a lot to offer guests of the World’s Largest Agriculture Show, in Tulare, California.
Not only did Ram bring two of the new 2019 1500 DT models for display, but they also offered 2 experiential opportunities – an off-road ride and a towing drive where guests could get behind the wheel to really feel Ram’s towing capabilities. In fact, the headliner of the tow fleet at World Ag Show was a 3500 Limited dually, with the 6.7 Cummins turbo diesel and max tow package. It’s hard to imagine a more capable tow rig. This one was saddled with a Big Tex gooseneck trailer that held a 15,000 lb Case tractor. That sounds like a lot of weight when you factor in the extra weight of the trailer, but with a maximum towing capacity of over 30,000 lbs (and 930 lb. ft. of torque), it was an easy haul. Many guests were shocked at how easily that truck was able to tow that payload and how comfortable it felt doing it.
This year’s show had great weather many interested and enthusiastic farmers, making it a great event for Ram!
Gordinier Group teamed up with longtime partner George P. Johnson to deliver a 7-week program at TAC – the birthplace of the modern Jeep Wrangler.
In an effort to boost morale at the plant, the Jeep Immersion at TAC was designed to give employees an opportunity to grow their enthusiasm for the brand. Employees from each department in the plant spent a full day learning about Jeep history, participating in team-building activities and ultimately driving the vehicles that they build on a challenging off-road course.
Gordinier Group was charged with designing and constructing the off-road courses and providing drivers and safety spotters to operate them. We developed two courses – an extreme ‘Rubicon Only’ course that our drivers took passengers on as well as a ‘Trail Rated’ course that was driven by the employees with our spotters on hand to help them to navigate the course.
We came into this event with the experience earned last summer at the Jefferson North Assembly Plant (JNAP) Jeep Immersion under our belt. The timing and logistics of getting over 100 employees safely through both courses each day had been dialed in, and guests LOVED the experience. Participants used off-road driving lessons given by GG drivers on the Rubicon course to pilot their Wranglers through the Trail Rated course without incident.
Activating an event in Toledo at the home of the Wrangler was a special opportunity for our drivers, who are all die-hard Wrangler fans. It didn’t go unnoticed that just a few feet away, 2018 Wrangler JLs were rolling off of the line… Exciting times for Jeep fans!
Below you will dfin a couple of clips that appeared on local Toledo media sites:
Toledo Blade article and videos
January 26-29, 2017
The 21st Annual Winter X-Games came back to Aspen, CO for 2017. More than 200 of the world’s best action sports athletes competed in skiing, snowboarding and snowmobile events at Buttermilk Mountain for the premier Winter X-Games event.
Jeep offered event guests, athletes, and VIPs the opportunity experience the 2017 vehicle lineup while traveling from downtown Aspen to the mountain venue. 12 shuttle vehicles were used, consisting of a mix of Wrangler, Grand Cherokee, Cherokee vehicles.
Amidst the fabulous winter backdrop of Aspen and the buzz of Winter X-Games, the Jeep shuttle service was a huge success again in 2017!
May 11-15 2016
When Gordinier Group was asked to be a part of the first annual Jeepin’ Beach Jam in Panama City Beach, Florida, it was a no-brainer.
JBJ promoters and founders Mark Hess and Matt McKenzie of JBJ Productions reached out to GG looking for an event partner to design, build and operate an off-road course adjacent to the event site, to be used by Jeep guests in their own vehicles during the event.
With the obvious challenge of creating challenging obstacles in sandy soil – both for stock Jeeps and heavily modified Jeeps – GG took on the task.
We trucked in topsoil, logs, and rock and went to work, creatively using the vast space that we were given to build a unique course that had something for everyone (including a new Renegade owner who was able to navigate parts of the course that Wranglers needed to be winched from).
The inaugural event drew over 1,000 Jeeps – a great turnout for a first-time gig. We hope to be back in 2017 to build on the success of this unique and growing event!
Here is a description of the event and activities that appeared in Four Wheeler magazine.
Overhead pics courtesy of Sky Pro Imaging.
