Jeep
September 2013
In one of the Jeep Brand’s most important vehicle launches to date, Gordinier Group partnered with The George P Johnson Company and Light Speed Management to bring the 2014 Cherokee to the masses.
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The Cherokee Effect is a traveling 10-city tour across the country, aiming to expose consumers to the new model offering test drives, an engaging scavenger hunt game, music, and a friendly, knowledgeable staff. The tour plans to stop at various festivals, art fairs, and farmer’s markets.
September 21, 2013
Located south of Detroit Metro Airport in Belleville, MI, the 2013 Great Lakes Boy Scout Rendezvous took place in Willow Metropark in September. More than 6,000 Boy Scouts, Girl Scouts and their families spent the weekend inside the park, camping and participating in the many outdoor activities hosted at the event.
Jeep offered event guests the opportunity to experience the 2013 vehicle lineup while riding through the picturesque park on an exciting off-road trail. Eight vehicles were used, consisting of a mix of Wrangler, Grand Cherokee, Compass and Patriot vehicles. Rides were given by Gordinier Group trained off-road drivers, who provided detailed product information during the ride.
March 29-April 7, 2013
Another great NYIAS for Jeep this year! 2013 marked the 10th consecutive year for Camp Jeep in NYC.
Not only did the CJ track record it’s busiest NYIAS in history, but Jeep excitedly unveiled the 2014 Cherokee to an enthusiastic crowd of international media!
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I think that it is safe to say that the uneasy feelings about the aesthetics and capability of this vehicle were put to rest once people were able to see it in person.
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January 9, 2013
Gordinier Group has been fortunate to have a great start to 2013!
The Camp Jeep auto show course continues to set the standard for indoor rides, both in terms of the experience and amount of exposure.
With a sharp eye on the logistics and a flexible staff of pro drivers, we have been able to knock out 6 Camp Jeep auto shows (along with Jeep X-Games, FiatRide DC, Chicago auto show, and Ram World Ag), all in the span of Jan 9 – Feb 18.
Whew!
Here are a few images from recent Camp Jeep shows in:
1. San Jose
2. Salt Lake City
3. Philadelphia
4. Houston
5. Portland
6. Baltimore
Look for more details when we catch our collective breath.
Here are a couple of recent videos:
Sergio takes Fox 13’s Big Budah through the Camp Jeep track at Utah International Auto Expo