Jeep
The Gordinier Group was fortunate to have another busy year of auto shows in 2017. Several shows (Chicago, Cleveland, Houston) hosted both programs simultaneously!
The bar continues to be set higher each year and the Camp Jeep and Ram Truck Territory programs continue to exceed all expectations (and throughput goals) while giving best-in-class in-vehicle experiences to the guests that line up at the shows.
We wouldn’t be where we are today without the dedication that our professional drivers bring to each show. Without their fortitude, willingness to adapt, and preparation, we would not be able to boast this high rate of success as well as a perfect safety record.
We would also like to express our thankfulness and gratitude towards our partners and clients at The George P. Johnson Company and Fiat Chrysler Automobiles for allowing us to represent the finest automobiles of 2017 in the many opportunities listed below:
Jeep
- San Diego Auto Show – San Diego, CA: 12/28/16 – 1/3/17
- Philadelphia Auto Show – Philadelphia, PA: 1/26 – 2/6
- Chicago Auto Show – Chicago, IL: 2/7- 2/21
- Cleveland Auto Show – Cleveland, OH: 2/23 – 3/6
- Twin Cities Auto Show – Minneapolis, MN: 3/10 – 3/20
- Denver Auto Show – Denver, CO: 4/4 – 4/10
- Houston Auto Show – Houston, TX: 4/4 – 4/10
- New York International Auto Show – New York, NY: 4/11 – 4/24
- Orange County Auto Show – Anaheim, CA: 9/27 – 10/2
- Central Florida Auto Show – Orlando, FL: 11/22 – 11/27
Ram
- Chicago Auto Show – Chicago, IL: 2/7- 2/21
- Cleveland Auto Show – Cleveland, OH: 2/23 – 3/6
- Dallas Auto Show – Dallas, TX: 3/21 – 3/27
- Houston Auto Show – Houston, TX: 4/4 – 4/10
Other
- Chicago Auto Show – Chicago, IL: 2/7 – 2/21 (Dodge, Chrysler, Fiat,)
Gordinier Group teamed up with longtime partner George P. Johnson to deliver a 7-week program at TAC – the birthplace of the modern Jeep Wrangler.
In an effort to boost morale at the plant, the Jeep Immersion at TAC was designed to give employees an opportunity to grow their enthusiasm for the brand. Employees from each department in the plant spent a full day learning about Jeep history, participating in team-building activities and ultimately driving the vehicles that they build on a challenging off-road course.
Gordinier Group was charged with designing and constructing the off-road courses and providing drivers and safety spotters to operate them. We developed two courses – an extreme ‘Rubicon Only’ course that our drivers took passengers on as well as a ‘Trail Rated’ course that was driven by the employees with our spotters on hand to help them to navigate the course.
We came into this event with the experience earned last summer at the Jefferson North Assembly Plant (JNAP) Jeep Immersion under our belt. The timing and logistics of getting over 100 employees safely through both courses each day had been dialed in, and guests LOVED the experience. Participants used off-road driving lessons given by GG drivers on the Rubicon course to pilot their Wranglers through the Trail Rated course without incident.
Activating an event in Toledo at the home of the Wrangler was a special opportunity for our drivers, who are all die-hard Wrangler fans. It didn’t go unnoticed that just a few feet away, 2018 Wrangler JLs were rolling off of the line… Exciting times for Jeep fans!
Below you will dfin a couple of clips that appeared on local Toledo media sites:
Toledo Blade article and videos
Gordinier Group’s off-road course-building entity, Dirt Designs, headed to Owasso, Oklahoma to design and construct a test drive track at the new Jim Glover Chrysler Dodge Jeep Ram Fiat Dealership.
Providing a controlled track that specifically demonstrates Trail Rated attributes (such as traction, articulation, maneuverability, and ground clearance) flat-out works for a Jeep dealership. What better sales tool can you ask for, then to be able to take potential buyers out to show them what a Jeep vehicle can actually do? Furthermore, many Jeep customers (and also owners) aren’t familiar with how to engage such features as Hill Descent Control, Electronic-Locking Axles, Sway-Bar Disconnect, Selec Terrain, and Selec Speed. With each course build, Gordinier Group/Dirt Designs bakes in a day of staff training so that we can get the dealership sales crew up to speed on how to properly/safely drive and instruct drivers in an off-road setting.
Dirt Designs typically designs custom dealership courses to accommodate the entire Jeep lineup, including Wrangler, Grand Cherokee, Cherokee, Renegade, and Compass. The Jim Glover track has a couple of bonus ‘Rubicon Only’ turn-offs for the guests interested in Wrangler Rubicon (and pushing the limits a bit).
June 5-7
Fiat-Chrysler Automobiles hosted 250 of its top fleet customers and others at its national fleet preview at the Motor City Casino in Detroit.
Attendees listened to a presentation of the lineup and were able to ride along in the vehicles with Gordinier Group drivers. This was a special opportunity – not only was the Camp Jeep mobile off-road course on site (stocked with new Jeep Compass), but there was also a street drive featuring rides in Dodge Hellcat Charger/Challenger, Alfa Romeo Giulia Quadrifoglio and the rest of the FCA lineup. It’s not every day that event guests get to take a ride in vehicles boasting 707 horsepower (and 200+ mph top speed)!
Gordinier Group Product Specialists were also on tap to socialize the new Pacifica minivan and PHEV hybrid.
All in all, this was a fun event for both fleet guests and GG drivers alike.
* Images courtesy of FCA Media
Pacifica – FCA Fleet Preview
Alfa Romeo Giulia – FCA Fleet Preview
Pacifica – FCA Fleet Preview
Jeep Compass, staircase – FCA Fleet Preview
Jeep Compass, staircase – FCA Fleet Preview
Jeep Compass, Mtn – FCA Fleet Preview
Jeep Compass, breakover – FCA Fleet Preview
Jeep Compass, Mtn – FCA Fleet Preview