Jeep
January 26-29, 2012
Jeep Shuttle
This past weekend was the 16th Annual Winter X Games held in Aspen, CO. More than 200 of the world’s best action sports athletes competed in skiing, snowboarding and snowmobile events at Buttermilk Mountain for the premier Winter X-Games event.
Jeep Activation Area
Jeep offered event guests, athletes, and VIPs the opportunity experience the 2012 vehicle lineup while traveling from their hotels to the mountain venue. 10 shuttle vehicles were used, consisting of a mix of Wrangler, Liberty, Compass and Patriot vehicles. Consumer data was collected by Gordinier Group trained off-road drivers, who provided detailed product information during the ride.
Jeep Shuttle
January 26-29, 2012
Camp Jeep Test Drive
Camp Jeep made its first appearance at the St. Louis Auto Show this past weekend. Covering 25,000 sq. ft., the exhibit gave attendees the chance to see the Jeep brand put to the ultimate off-road test on obstacles such as Ground Clearance, Traction, Stability, Articulation and Suspension. The Gordinier Group crew chauffeured guests through each challenge in the Wrangler Rubicon Unlimited and the Grand Cherokee Overland.
Jeep Test Drive
TheAutoShowChannel.com and SaintLouisAutoShow.com both covered Camp Jeep’s St. Louis Auto Show debut.
Watch the highlights HERE on St. Louis Auto Show’s website.
January 26 – 29, 2012
Camp Jeep Test Drive
Nearly 100,000 were in attendance at the Portland International Auto Show last year, and this year offered an even greater attraction to participants. Boasting its 103rd year in production, the show was host to Camp Jeep for the first time this past weekend.
Camp Jeep Test Drive
Director of Jeep Brand Marketing, Jim Morrison, had this to say: “Camp Jeep provides attendees to the Portland International Auto Show with a taste of the Jeep brand lifestyle and showcases the capability of the product lineup. Customers can experience first-hand the all-new Jeep vehicle lineup that has been successfully gaining sales traction in the market.”
Chrysler’s Blog covers the event. Check out the link HERE.
Oregonlive.com highlights Camp Jeep’s first time at the show HERE.
You can see a clip of the course HERE on PortlandAutoShow’s YouTube Channel!
Camp Jeep Test Drive
January 13-16, 2012
This past holiday weekend, Gordinier Group was honored to be a part of Camp Jeep in Sandy, Utah as the off road challenge course was brought to the Utah International Auto Expo for the first time. The crew was thrilled to be in Jeep country and demonstrating the Jeep brand capabilities to so many avid off-roaders. Craig Bickmore, executive director of the New Car Dealers of Utah was enthusiastic about the show’s new addition. “Camp Jeep brings a whole new level of excitement to this year’s auto expo.”
Camp Jeep Test Drive
The Jeep Kids Course engaged younger Jeep enthusiasts with Wrangler Power Wheels , and the 25 foot rock climbing wall provided a challenge for those of all ages.
Camp Jeep Kidz Course
Camp Jeep Rock Wall
Check out what people had to say about Camp Jeep at the Utah International Auto Expo:
Motor Trend focuses of Camp Jeep Utah.
Studio 5 named Camp Jeep the highlight of the show.
Camp Jeep Test Drive