To introduce the new 2020 Nissan Titan truck, the automaker invited dealers from around the country to a remote ranch in Salt Lake City, UT. The dealers were able to get a firsthand look and feel for the new vehicle. Gordinier Group drivers and product specialists assisted in marketing efforts by developing an off-road trail that would display the new truck and its capabilities. GG staff moved waves of dealers through the trails highlighting all the new attributes of the vehicle.
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