2014 Jeep Grand Cherokee
August 9 – 16, 2014
Gordinier Group pro drivers traveled to Whistler, British Columbia for Crankworx, the premier mountain bike free ride event in North America.
If there is a more natural backdrop for a Jeep event, we have yet to see it. Not only are the Whistler and Blackcomb mountains the ideal setting for the Jeep brand, but the Crankworx participants and fans are the right demographic as well.
This combination sets the stage for the perfect automotive experiential event, and the 2014 Crankworx did not disappoint. Great weather brought the crowds to Whistler and guests fell in love with the Jeep vehicles on our off-road course. The Wrangler seems to be the crowd favorite there, but we also had great interactions with guests in our Grand Cherokee and Cherokee Trailhawk course vehicles. We also ran a street drive, with 2014 Compass, Patriot and Cherokee vehicles.
All in all, Crankworx 2014 was a home run for Jeep. Great exposure and tons of off-road test drives, all targeted towards the right people.
April 15 – 27th, 2014
The 2014 New York International Auto Show has come and gone, and with it, another incredibly successful Camp Jeep Auto Show season!
2014 marked the 10th anniversary of Camp Jeep at NYIAS, and as the program, track, and staff has evolved, we have drawn bigger crowds each year.
Although there are a handful of Camp Jeep auto shows that happen throughout the summer and fall, NYIAS is the unofficial end to the 2014 auto show season. We are very proud of our drivers and thankful to our clients George P. Johnson and the Chrysler LLC for trusting in our work.
In other NYIAS news, Jeep proudly announced their new B-segment SUV to the lineup, the 2015 Jeep Renegade. The Renegade will truly be a global vehicle, as Jeep is moving quickly into other parts of the world.
Some notable facts about the Renegade:
- In the US, there are (2) 4 cylinder engine options – 2.4L Tiger Shark w/ 9-speed auto trans and a 1.4L MultiAir turbo with a 6-speed manual transmission
- The Renegade is rumored to start at under $20,000
- All Renegade models will achieve north of 30 mpg
- There is a Trail-Rated Renegade Trailhawk, with extra ground clearance, aggressive tires, skid plates, and a full-time transfer case with Jeep Active Drive Low gearing (20:1 crawl ratio)
We definitely like the body styling and the available removable roof. While the hardcore, Wrangler wheelers will find things to criticize about the Renegade, the fact that there is a Trail-Rated Trailhawk version shows that Jeep is staying true to it’s roots. This vehicle will be a great seller for the brand (not to mention helping them to meet CAFE standards).
We are excited to put one through the paces and get a handle on its capabilities.
Houston Auto Show 1/22 – 1/26/14
Washington DC Auto Show 1/23 – 2/2/14
Chicago Auto Show 2/6 – 2/17/14
Philadelphia Auto Show 2/8 – 2/16/14
Milwaukee Auto Show 2/22 – 3/2/14
Cleveland Auto Show 3/1 – 3/9/14
Twin Cities Auto Show 3/8 – 3/16/14
Atlanta Auto Show 3/26 – 3/30/14
Denver Auto Show 4/9 – 4/13/14
New York Auto Show 4/15 – 4/27/14
The first two quarters of 2014 brought a flurry of Camp Jeep auto shows for Gordinier Group pro drivers.
The Camp Jeep experience continues to evolve, both with new product on the track (2014 Cherokee Trailhawk), and an exciting new GPJ track element (Trail Rated Pass). This industry-leading experiential marketing program continues to exceed metrics goals at each stop, with consumers lining up to ride along with GG pro drivers.
It has been a record-breaking year so far, and we are looking to ride that momentum into the next wave of Camp Jeep shows.
Feb 6-14, 2014
Chrysler returned to prominence again this year at the 2014 Chicago Auto Show. With the most space of any manufacturer (192,00 square feet!), Chrysler brought back the Camp Jeep and multi-brand City Drive (Dodge, Chrysler, Fiat) tracks.
Camp Jeep CAS was the debut of the new Trail Rated Pass course discipline. The TRP demonstrates both articulation and traction as the vehicle traverses the offset, rolling ramps. Along with the TRP, the Chicago course is always a guest and driver favorite, with a mix of organic elements and mechanical properties. The trees, dirt, mulch and boulders add to the outdoor feel – you can trick yourself into feeling like you are wheeling on the Rubicon trail.
On the course, was a mix of 2014 Grand Cherokee, Cherokee Trailhawk, and Wrangler Unlimited vehicles. Compass and Patriot made some trips around the track as well, proving that the whole lineup is more than capable off road.
The Chrysler City Drive returned to Chicago for 2014, showing off the Dodge Charger, Durango and Dart, the Fiat 500 and 500L, and the Chrysler 300, 200 and T&C. GG pro drivers demonstrated an acceleration and braking zone, an ambient sound station, a bumpy road, and a back up camera area.
With the astounding attendance at the Chicago show, we were able to treat tens of thousands of guests and media reps to an experience that is unmatched in this industry. Kudos to Chrysler for continuing to raise the bar on this event every year.