Winter X Games
January 23-26, 2014
Located 160 miles southwest of Denver, the 18th Annual Winter X-Games took place in Aspen, CO. More than 200 of the world’s best action sports athletes competed in skiing, snowboarding and snowmobile events at Buttermilk Mountain for the premier Winter X-Games event.
Jeep offered X-Games guests, athletes, and VIPs the opportunity experience the 2014 vehicle lineup while traveling from downtown Aspen to the mountain venue. 12 shuttle vehicles were used, consisting of a mix of Wrangler, Grand Cherokee, and Cherokee vehicles. Gordinier Group trained drivers provided detailed product information during the ride.
Amidst the fabulous winter backdrop of Aspen and the buzz of Winter X-Games, the Jeep shuttle service was a huge success again in 2014!
The shuttle route consisted of pickup/drop off locations at Aspen Meadows, St. Regis, and Hotel Jerome. Guests were funneled from those locations to the VIP and general drop-off points at the base of Buttermilk Mountain.
The free shuttle service is always a hit in Aspen, particularly on the weekend, after attendees recognize the wrapped vehicles swarming around town.
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- GG Team X-Games
January 26-29, 2012
Jeep Shuttle
This past weekend was the 16th Annual Winter X Games held in Aspen, CO. More than 200 of the world’s best action sports athletes competed in skiing, snowboarding and snowmobile events at Buttermilk Mountain for the premier Winter X-Games event.
Jeep Activation Area
Jeep offered event guests, athletes, and VIPs the opportunity experience the 2012 vehicle lineup while traveling from their hotels to the mountain venue. 10 shuttle vehicles were used, consisting of a mix of Wrangler, Liberty, Compass and Patriot vehicles. Consumer data was collected by Gordinier Group trained off-road drivers, who provided detailed product information during the ride.
Jeep Shuttle