Wrangler Rubicon
October 4-7, 2012
Camp Jeep returned to the Orange County Auto Show to a receptive and enthusiastic crowd of Jeep fans.
New and returning auto show guests flocked to the Jeep off-road course to ride along in the 2012 Jeep vehicles alongside Gordinier Group professional drivers.
The Camp Jeep track offered driving obstacles designed to showcase Jeep’s best-in-class ground clearance, stability, axle articulation and traction capabilities. Guests were given the opportunity to ride in a 2012 Jeep Grand Cherokee, Wrangler, Liberty, Compass or Patriot.
Through a partnership with the Boys & Girls Club of America, the Jeep Brand was fortunate to be able to host a wonderful group of kids at the track. These future off-roaders were thrilled to experience the course and were a true pleasure to have at Camp Jeep.
The Jeep Grand Cherokee Trailhawk edition was also introduced to the public in Anaheim. To say that it was well-received is an understatement.
Read more about this exciting off-road package here: Jeep Grand Cherokee Trailhawk
January 26 – 29, 2012
Camp Jeep Test Drive
Nearly 100,000 were in attendance at the Portland International Auto Show last year, and this year offered an even greater attraction to participants. Boasting its 103rd year in production, the show was host to Camp Jeep for the first time this past weekend.
Camp Jeep Test Drive
Director of Jeep Brand Marketing, Jim Morrison, had this to say: “Camp Jeep provides attendees to the Portland International Auto Show with a taste of the Jeep brand lifestyle and showcases the capability of the product lineup. Customers can experience first-hand the all-new Jeep vehicle lineup that has been successfully gaining sales traction in the market.”
Chrysler’s Blog covers the event. Check out the link HERE.
Oregonlive.com highlights Camp Jeep’s first time at the show HERE.
You can see a clip of the course HERE on PortlandAutoShow’s YouTube Channel!
Camp Jeep Test Drive
January 13-16, 2012
This past holiday weekend, Gordinier Group was honored to be a part of Camp Jeep in Sandy, Utah as the off road challenge course was brought to the Utah International Auto Expo for the first time. The crew was thrilled to be in Jeep country and demonstrating the Jeep brand capabilities to so many avid off-roaders. Craig Bickmore, executive director of the New Car Dealers of Utah was enthusiastic about the show’s new addition. “Camp Jeep brings a whole new level of excitement to this year’s auto expo.”
Camp Jeep Test Drive
The Jeep Kids Course engaged younger Jeep enthusiasts with Wrangler Power Wheels , and the 25 foot rock climbing wall provided a challenge for those of all ages.
Camp Jeep Kidz Course
Camp Jeep Rock Wall
Check out what people had to say about Camp Jeep at the Utah International Auto Expo:
Motor Trend focuses of Camp Jeep Utah.
Studio 5 named Camp Jeep the highlight of the show.
Camp Jeep Test Drive
December 29, 2011 – January 1, 2012
The Gordinier Group rung in 2012 in San Diego, CA this past weekend. The crew drove as product specialists inside the 22,000 square foot Camp Jeep® area for the program’s third year at the San Diego International Auto Show. The show involved both on and off-road driving courses, displaying the capabilities of the 2012 Wrangler Rubicon and the Grand Cherokee Overland.
Camp Jeep Test Drive
The course was packed the entire weekend. There were many consumers new to Camp Jeep®, as well as returning passengers interested in checking out the Pentastar™ 3.6L V6 Engine new to the 2012 Wrangler. Obstacles included an 18 foot Jeep Mountain with a 35 degree incline, a 12 x 25-foot section of fallen logs 18 inches in diameter, and 30 degree-sideways tilt to name a few.
Camp Jeep Test Drive
Check out what Chrysler’s Media personnel had to say about it HERE. To see the Camp Jeep® course first hand, check out one consumer’s experience HERE!
Camp Jeep Test Drive