Mobile Tours
The Jeep Rocks & Road Tour traveled to 16 cities across the country from July to October and wrapped up the tour with three auto shows in November and December.
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It was a 3 day event that covered each business center twice. The 13 sites were strategically part of larger events such as military air shows, festivals and state fairs.
The Camp Jeep on the Road Tour was a traveling tour that visited 12 cities around the country.
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This tour was designed to create owner loyalty and also used as a tool for dealer training. These were stand alone events at a variety of venues that averaged 3,000 guests per weekend.
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The Chrysler Park and Ride Tour was a collaboration between Chrysler and Six Flags Amusement Parks around the country.
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Local Chrysler dealers would send current customers and potential customers to the amusement park to experience the full Chrysler line up as well as enjoy the amusement park with their family.
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Chrysler Pro Ski Tour (1991 – 1996)
Jeep King of the Mountain Tour (1993 – 2004)
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For many years Chrysler and Jeep were large sponsors of downhill ski racing and with that sponsorship came various televised programs.
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