Ram
July 9-11, 2013
Dallas, Wisconsin was the host town (population 256) of this year’s Wisconsin Farm Tech Days, sponsored by Ram. This annual farm show migrates through a different county in Wisconsin each summer and is attended by mostly local farmers and their families. Don’t be fooled by the description – this is a huge event, and right in Ram Truck’s demographic.
June 6-7, 2013
On June 6-7, more than 350 owners of Cummins-powered diesel Ram trucks congregated at the Columbus Midrange Engine Plant (CMEP) to visit the home of the birthplace of the 6.7L Turbo Dieseleir iconic engines. An owner’s group called the Turbo Diesel Register (TDR) was allowed to tour the plant, learn about the new 2013 Ram heavy duty 3500 trucks from Ram representatives and take a test drive in a 2013 Ram 3500.
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April 5-7, 2013
The Academy of Country Music Experience enjoyed great success, following a venue change for 2013.
Gordinier Group professional drivers dusted off their cowboy boots and headed to the Orleans casino in Las Vegas to give consumers the ride of a lifetime in the new 2013 Ram 1500 trucks.
We had a mix of trim levels on hand – from the Express all the way to the pinnacle of luxury half-ton trucks – the Laramie Longhorn. The trucks were plenty capable as they were expertly piloted over a brand new, rigorous simulated off-road course (developed and built by the George P Johnson Company). The course offered a 12 foot, 30-degree mountain, roller demo, log pile, articulation ramp and 30-degree side hill.
The Ram Ride Experience and Raminator rides were a huge hit at the ACM Experience. Positioned at the entrance to an outdoor concert venue with top country acts, we had great exposure and an excellent level of participation.
Guests left the event well-informed and with a better understanding of what makes the 2013 Ram 1500 the Motor Trend “Truck of the Year”.
March 9-23, 2013
Gordinier Group teamed up with Ram Rodeo once again to activate a Ram test drive at the 2013 Rodeo Austin in Texas.
With the all-new 2013 Ram 1500 on hand, the off-road track was a very popular activity among rodeo goers.
GG coach riders rode along with guests, sharing their off-road driving expertise and extensive knowledge on the the makeup and driving dynamics of the 2013 Motor Trend “Truck of the Year”.
Despite poor weather and competition with SXSW in Austin, the 2013 rodeo and test drive experienced great attendance and is always a favorite for Gordinier Group team members.