Ram
April 3-5, 2014
Las Vegas, NV
2014 Ram 1500 emerging from the High Roller
Gordinier Group Pro Drivers were excited to be back to he ACM event for the third consecutive year.
2014 featured the best venue (and crowd of Ram riders) to date. The Party For Cause festival took over The Linq, a hot new multi-use property on the strip.
As luck would have it, the grand opening of the High Roller (world’s largest ferris wheel), coincided with the opening of our event.
As everyone knows, country music and Ram trucks go well together, and this event was no exception. Armed with a fleet of 2014
Ram 1500 trucks, we gave simulated off-road rides to enthusiastic guests, Ram fans, and several ACM artists, including Randy Houser, Easton Corbin and Parmalee. Mr. Corbin and Mr. Houser both spent time at the track signing autographs as well.
Another great exposure for the Ram brand and another opportunity to show consumers why the Ram 1500 won Motor Trend ‘Truck of the Year’ again in 2014!
Click here to read what Truckin’ Magazine had to say about the event.
Houston Auto Show 1/22 – 1/26/14
World Agriculture Expo 2/11 – 2/13/14
Dallas Auto Show 2/19 – 2/23/14
Cleveland Auto Show 3/1 – 3/1914
Rodeo Austin 3/1 – 3/16/14
After winning the Motor Trend “Truck of the Year” award for the second consecutive year (for the 2014 Ram 1500 Ecodiesel), Ram trucks has upped the ante on their experiential marketing efforts. By adding additional indoor auto sh0ow tracks as well as adding outdoor shows, Ram is working hard to spread the news about how great their product is.
Gordinier Group is fortunate and proud to be on the front line of that push, as our drivers are the conduit between the brand and the consumers.
We are looking forward to our next Ram event next week at the American Country Music Awards in Las Vegas.
December 12- 14, 2013
Track overview – image courtesy of B. Bonnell
The Gordinier Group Ram Truck Team saddled up at the MGM Grand Casino for the last weekend of the NFR.
Guests of the event were treated to a simulated off-road track built specifically for the full line of Ram trucks present at NFR. For the second year in a row, we were able to take over the MGM valet area, with GG pro drivers behind the wheel of a dozen of the hottest 2013/2014 Ram trucks.
The biggest news at the NFR was the introduction of the 2014 Motor Trend Truck of the Year: Ram 1500 EcoDiesel to the test ride track. This was our first chance to drive this revolutionary vehicle, as it has yet to be released to dealers. We are feeling pretty lucky, being able to offer the first public rides in the 2014 Jeep Cherokee and now the 2014 Ecodiesel Ram! Continue reading
July 25 – August 1, 2013
Gordinier Group Pro Drivers visited the ‘Great White North’ to activate a Ram Test Drive at the Ponoka Stampede.
Located between Calgary and Edmonton , the 77th Annual Ponoka Stampede drew over 65,000 spectators and is the largest week-long Pro Rodeo in Canada.
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