July 25 – August 1, 2013
Gordinier Group Pro Drivers visited the ‘Great White North’ to activate a Ram Test Drive at the Ponoka Stampede.
Located between Calgary and Edmonton , the 77th Annual Ponoka Stampede drew over 65,000 spectators and is the largest week-long Pro Rodeo in Canada.
Stampede guests were given the opportunity experience the all-new 2013 Ram 1500 and Heavy Duty trucks, while driving on an exciting off-road course. Obstacles on this course were designed to showcase the attributes and capabilities of the redesigned for 2013 test drive trucks. Each passenger was accompanied by a product-trained professional driver who provided technical information about the trucks as well as demonstrations, walk-arounds, and competitive comparisons.
With wonderful weather and excellent overall rodeo attendance, we managed to record great metrics and deliver an impactful Ram experience.
The Ponoka test drive course featured a 12’ mountain, vehicle tilt, 2 berms, a series of axle articulation mounds, a 30’ long log pile, and a Park View backup camera demo zone.
Guests were extremely enthusiastic about the product as well as Ram’s presence /sponsorship at the rodeo – great event!
Thanks to Chrysler Canada and 100x marketing for putting it together.
The Ponoka News had this to say about the event.