Camp Jeep was the ultimate annual owner loyalty event for Jeep owners that grew in size over its 12 year span.
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During those 12 years, we actually built and managed 13 Camp Jeeps with two in 2004 to hit both East and West coast consumers. Camp Jeep grew to average 8,000-10,000 owners per event.
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The Grodman event was held at a local park with tents, tables and chairs and a variety of activities for the whole family. The walking paths at the park also served as a great place for the “Run for the Cure”. Lunch was served and a silent auction followed to raise money for two local boys with juvenile diabetes.
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Services Provided:
- Site layout
- Site logistics
- Assist as needed during the event
The Camp Jeep on the Road Tour was a traveling tour that visited 12 cities around the country.
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This tour was designed to create owner loyalty and also used as a tool for dealer training. These were stand alone events at a variety of venues that averaged 3,000 guests per weekend.
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The Chrysler Park and Ride Tour was a collaboration between Chrysler and Six Flags Amusement Parks around the country.
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Local Chrysler dealers would send current customers and potential customers to the amusement park to experience the full Chrysler line up as well as enjoy the amusement park with their family.
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