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Off-Road Course Construction

September 13-23, 2012

This evening will wrap up the 106th annual Oklahoma State Fair at the State Fair Park in Oklahoma City. The event boasts a 435 acre landscape, a Space Needle standing 330 feet tall, over 30,000 livestock ribbons awarded and just about anything you can think of fried on a stick. Tim O’Toole, the fair’s chief executive officer, expressed, “Each year brings a new chapter in weighing tradition and pop culture.” This year that included the Ram Rodeo Series as well as the Ram Test Track, and the Gordinier Group professional drivers were thrilled to be part of the occasion.

The 2012 Ram Truck Brand line up appealed to fair attendees seeking an exciting ride, as the Ram Test Track allowed them to test 1500, 2500 and 3500 models on off-roading obstacles demonstrating Stability, Ground Clearance, Suspension, Articulation and Traction. Ram Track guests were offered a $10 gift card or the option to donate the amount to a Ram Rodeo Series charity.

Check out the local news, WFTV Channel 9’s coverage of the event HERE.

August 10-11, 2012

Ram Test Drive

The Ram Truck Brand presented this year’s Bass Pro Shops Land & Wildlife Expo, an event held at the Gaylord Opryland Nashville, Tennessee geared towards landowners, land managers and hunters alike. The two day affair was packed with activities comprised of seminars with the nation’s top experts in land conservation, wildlife management and hunting strategies. Indoor and outdoor exhibits introduced the hottest products, services, and technology for managing habitat and hunting your favorite game as well as hands on demonstrations with the top manufacturers of ATVs, archery, firearms, trucks and tractors.

Ram Test Drive

The Gordinier Group Product Specialists returned to Music City for their second year at the Expo, hosting the Ram Truck ride and drive experience on an extensive 5 acre off-roading course. Land and Wildlife guests pushed the boundaries of the 2012 Ram Truck line up on obstacles exhibiting the Body Strength, Stability, Articulation, Traction and Suspension of the 1500 Big Horn, 1500 Outdoorsman and 2500 Power Wagon. Attendees also had the opportunity to complete a towing demonstration with the 3500 6.7 Cummins Turbo Diesel hauling a trailer equipped with a Case tractor. Hall Brothers Racing completed the event with Rammunition Monster Truck demonstrations daily.

Take a look at Zvents.com’s coverage of the event HERE

Land and Wildlife Ram Exhibit

March 9 – 24, 2012

Ram Test Drive

Rodeo Austin wrapped up its 75th Anniversary on Saturday, a milestone for what has become one of Austin’s premier events, spotlighting ProRodeo events, daily concerts and a livestock showcase. The Gordinier Group was back for the Ram Test Drive’s third year in a row. This year brought exciting new obstacles to the closed course.

Ram Test Drive

Rodeo guests took their pick from Ram lineup including the 1500 Longhorn, 2500 Laramie 6.7, 2500 Lone Star 6.7, 2500 Outdoorsman Hemi, 3500 Chassis Cab and 3500 Longhorn, driving through rolling hills to test the trucks’ traction, 30-degree tilts to display the vehicles’ stability and turning circles to demonstrate the turning radius. Here’s what consumers had to say about the experience:

“I was planning on buying a Ford, but now I’ve changed my mind!”
“I never thought I could drive a truck, but it turns so easy!”
“It actually rides smoother than I expected for a truck this size!”

Ram Test Drive

Ram test drivers received a $10 gift card for their participation which they were given the option to donate to the Rodeo Austin Scholarship Fund. This year, Ram worked with the volunteers at the rodeo and were thrilled to donate over $10,000 to the Rodeo Austin Scholarship Fund.

Check out all the events at Rodeo Austin HERE.

The Jeep Rocks & Road Tour traveled to 16 cities across the country from July to October and wrapped up the tour with three auto shows in November and December.


It was a 3 day event that covered each business center twice. The 13 sites were strategically part of larger events such as military air shows, festivals and state fairs.

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